What's included

• Copywriting Strategy Document

  This document provides an overview of how the copywriting project will be approached, including analyzing the target audience, establishing guidelines for the tone of voice, determining the order of importance for messaging, and creating content.

• Brand Messaging Guidelines

  Specific instructions for keeping messaging consistent across different communication platforms, such as maintaining the same brand voice, key messages, and brand personality characteristics.

• Website Copy

  Written content for various pages on a website including the homepage, about us, product/service descriptions, landing pages, and contact pages.

• Blog Posts/Articles

  Creating blog posts or articles that are informative, interesting, and optimized for search engines, focusing on subjects that are relevant to the client's industry or desired audience.

• Social Media Copy

  Creating captions for social media posts on platforms such as Facebook, Twitter, Instagram, LinkedIn, etc., that align with the client's brand voice and resonate with their target audience.

• Email Copy

  Creating persuasive and engaging content for various types of email marketing campaigns, such as promotional emails, newsletters, drip campaigns, and transactional emails.

• Advertising Copy

  This is text written for online ads, print ads, or other marketing materials with the goal of catching people's attention and encouraging them to take action.

• Finalized Copy Revisions

  Revisions are made to the copy based on client feedback and approvals, to ensure it meets their expectations and aligns with their goals.