GA4 Setup with custom events on Google Tag Manager

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About this service

Summary

I'm offering comprehensive GA4 (Google Analytics 4) setup services, including the creation and customization of custom events tailored to the client's needs. What sets me apart is my meticulous attention to detail in configuring GA4 accounts to precisely track and analyze user interactions, ensuring clients have actionable insights to optimize their online performance and drive business growth.

Process

Consultation and Requirement Gathering: Initiate a discussion with the client to understand their objectives, website structure, and specific events they want to track.
GA4 Account Creation: Create a new GA4 property within the Google Analytics interface or upgrade an existing Universal Analytics property to GA4.
Event Definition and Planning: Work closely with the client to define and plan the custom events to be tracked, ensuring they align with business goals and provide valuable insights.
Implementation of Custom Events: Utilize Google Tag Manager or other tracking methods to implement the custom events on the client's website, ensuring proper tagging and data collection.
Testing and Debugging: Conduct thorough testing to verify that the custom events are firing correctly and capturing the desired data accurately across different pages and scenarios.
Configuration in GA4: Configure the custom events within the GA4 interface, setting up event parameters, triggers, and goals as needed for effective tracking and analysis.
Documentation and Training: Provide documentation outlining the custom event setup and functionality, along with any necessary training to empower the client to interpret and utilize the data effectively.
Quality Assurance: Perform a final review to ensure all aspects of the GA4 setup and custom event implementation meet the client's requirements and expectations.
Handover and Support: Hand over the completed GA4 setup to the client, offering ongoing support and assistance as needed for continued optimization and maintenance.

What's included

  • A GA4 account setup with all the necessary custom events that you would like to implement

    A GA4 (Google Analytics 4) account fully set up and configured to meet the client's specific requirements and objectives. Implementation of all necessary custom events within the GA4 account as per the client's preferences and specifications. This ensures that your GA4 account is properly established and equipped with the essential custom events, enabling comprehensive tracking and analysis of user interactions and behaviors.


Skills and tools

Data Analyst
Google Analytics
Google Tag Manager
Looker
Shopify

Industries

E-Commerce
Digital Marketing

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