Brand Strategy Think of this as your brand’s North Star. We’ll craft a visual strategy that captures the look and feel of your brand, helping everything—from your Instagram posts to your packaging—stay consistent, intentional, and so you. It’s the big-picture thinking that guides all your design choices moving forward. Logo Suite Your logo isn't just one thing—it’s a flexible set of marks that can work in all kinds of spaces, big or small. Primary Logo: Your brand’s main mark—the one you’ll use most often. Brand Icon: A simple symbol or monogram that works great for social media, app icons, or merch. This trio makes sure your brand always looks polished and recognizable, no matter where it shows up. Brand Collaterals We’ll design three custom stationery pieces—like business cards, letterheads, and envelopes—that feel just as thoughtful as the rest of your brand. Whether you’re handing out a card or sending a note, your printed materials will make a lasting impression. Color Palette We’ll put together a set of brand colors that reflect your personality and bring your visuals to life. These hues will help you show up consistently—whether you’re on screen or in print—while adding emotion and meaning to your overall look. Typography Suite Fonts do a lot of heavy lifting when it comes to how your brand feels. We’ll select a combination of typefaces that align with your tone—whether that’s bold and modern or calm and refined—so everything you write looks just right. Brand Guidelines (PDF) Once everything’s designed, you’ll get a clear, easy-to-follow guide that covers how to use your brand elements. From logo placement to color usage, this PDF is your go-to resource for keeping things on-brand across the board. Editable Files You’ll receive all your brand assets in easy-to-use formats: PNG JPG PDF Ready to use for both web and print—no stress, no pixelation.