Full Branding Package (Logos, Copy, and SEO)

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Trevor Hawkins

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About this service

Summary

We provide a full branding service that includes the creation of custom logos, compelling brand strategy, copy, and strategic SEO services. We help your business establish a cohesive and compelling brand identity that sets it apart from the crowd. We'll ensure that every element, from visual design to voice, resonates with target audiences and elevates brand recognition.

Process

Phase 1: Discovery and Strategy

Initial consultation to understand brand identity, values, and goals.

Market and competitor analysis.

Outline project milestones and deliverables.

Phase 2: Concept Development

Create multiple logo concepts for client review.

Draft brand voice and tone guidelines.

Develop an initial set of SEO keywords and strategy.

Phase 3: Refinement and Finalization

Iterate on chosen logo design with client feedback.

Finalize brand guidelines, color schemes, and typography.

Optimize website copy and meta descriptions for SEO.

Phase 4: Delivery and Implementation

Provide final branding package and guidelines.

Implement SEO optimizations on client’s site.

Offer optional support for applying branding across marketing materials.

FAQs

How many initial logo concepts will I receive?
We typically provide 3-5 initial concepts to choose from and refine.
Can you help with social media branding as well?
Yes, we offer add-ons for social media assets like profile banners and post templates.
How does your SEO service integrate with the branding package?
We conduct keyword research and apply on-page SEO best practices to align with the brand’s voice and objectives.
What happens if I need revisions after the final delivery?
We offer unlimited revisions within your subscription period and offer ongoing support if needed.

What's included

Custom logo design with multiple initial concepts
Create a set of initial logo designs that reflect the client’s brand essence and values. Each concept will be distinct, giving the client options to choose from and refine as needed.
Brand guidelines including color schemes and typography
Develop a comprehensive brand guideline document that outlines color palettes, typography, and logo usage rules. This guide helps maintain brand consistency across all visual and digital assets.
Engaging copy for website, marketing materials, or campaigns
Write compelling and persuasive content that aligns with the brand’s voice and tone. This includes home page copy, product descriptions, and any necessary marketing or campaign content.
SEO audits and implementation of on-page optimizations
Perform an in-depth SEO audit to identify current weaknesses and opportunities for improvement. Implement targeted on-page optimizations, such as adjusting meta titles, descriptions, internal linking, and keyword placement.
Keyword research and meta descriptions for improved visibility
Conduct thorough keyword research tailored to the client’s industry and target audience. Write optimized meta titles and descriptions to boost click-through rates and overall visibility in search engine results.
Comprehensive Brand Strategy Document
Create a detailed brand strategy document that outlines the brand’s mission, vision, values, target audience, competitive positioning, and key messaging. This document serves as a roadmap for all future branding and marketing efforts, ensuring consistency and alignment with business objectives.

Example projects