I art direct the look and motion of SaaS and AI product launches, so your website, launch video, social posts and ads feel like one brand instead of five different freelancers. After 10 years of making product videos for SaaS, fintech and tech companies, I lead the visual direction and build a system your team or other creatives can run with.

The result is a visual and motion system built around your product UI: how screens move, how data is shown, and which colors, type and transitions carry the brand, ready to use across every launch asset.

What's included

Creative direction: a short positioning session and a clear visual concept for the launch

Style frames: key frames in Figma showing the look of your video, social and web assets

Motion language: easing, transitions, UI reveal and typography rules, with a short animated reference

Asset templates: Figma and After Effects templates for social posts, ads and video scenes

Team direction: briefs and feedback for the designers, illustrators or animators on the project

Revisions: up to 2 rounds on the style frames

The starting price covers the visual and motion system for one launch. Producing the launch video or a full asset rollout is scoped after a quick call.