Essential Brand IdentityArpita - Graphic Designer
Essential Brand Identity
For when you just need a clear, strong start nothing extra, nothing missing.
Every great brand starts somewhere. This package gives you everything you need to show up with confidence without the overwhelm of a full brand overhaul.
What's included:
Client questionnaire — Before anything, I want to actually understand your business, your vibe, and who you're talking to. No guesswork.
Creative direction & mood board — We'll align on a visual direction before a single pixel is designed, so there are no surprises.
Full logo suite — You'll get a primary logo, a secondary version, and an icon mark — so your brand works everywhere, from your website to your Instagram profile picture.
Color palette — A thoughtfully chosen set of colors with hex codes, ready to use across all your brand touchpoints.
Typography — The right fonts paired together to match your brand's personality and keep things looking consistent.
Light brand usage guidelines — A simple reference doc so you (and anyone you work with) always know how to use your brand correctly.
Best for: New businesses and founders who are ready to stop winging it and start looking like the real deal.
Turnaround: 2–3 weeks
How it works:
You fill out a short questionnaire
I share a creative direction for your approval
Design begins — 2 revision rounds included
Final files delivered in all formats
FAQs
Just fill out a short questionnaire I'll send you, it covers your business, your audience, your competitors, and the general vibe you're going for. It usually takes about 10–15 minutes and makes a huge difference in the final result.
That's totally okay, that's exactly why we align on direction before design begins. You'll see the mood board first and we'll tweak it until it feels right before I start designing.
You'll receive 2 distinct logo concepts to choose from. We then refine your favourite through 2 rounds of revisions until it feels just right.
All of them, AI, EPS, SVG, PNG, and PDF. Whether it's for print, your website, or social media, you'll have the right file for every situation.
100% yes. Full ownership transfers to you the moment final payment is made. It's yours — forever.
No stress, additional revision rounds can be added at a small extra fee. I'll always let you know before charging anything extra.
Mostly through Contra's messaging, it keeps everything in one place and makes it easy to share files and feedback without things getting lost in email.
Absolutely! If you start with Essentials and later want the full setup, you'll only pay the difference. Think of it as a stepping stone, not a compromise.
Not much — just a general idea of your business, who your audience is, and any brands you admire visually. I'll guide you through the rest with the questionnaire.
Payment is processed through Contra, 50% upfront to kick things off, and the remaining 50% before final files are delivered.
Example work
Arpita -'s other services
Starting at$275
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Brand Designer
Brand Strategist
Logo Designer
Packaging Designer
Service provided by
Arpita - Graphic Designer Delhi, India
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- Followers
Essential Brand IdentityArpita - Graphic Designer
Starting at$275
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Brand Designer
Brand Strategist
Logo Designer
Packaging Designer
Essential Brand Identity
For when you just need a clear, strong start nothing extra, nothing missing.
Every great brand starts somewhere. This package gives you everything you need to show up with confidence without the overwhelm of a full brand overhaul.
What's included:
Client questionnaire — Before anything, I want to actually understand your business, your vibe, and who you're talking to. No guesswork.
Creative direction & mood board — We'll align on a visual direction before a single pixel is designed, so there are no surprises.
Full logo suite — You'll get a primary logo, a secondary version, and an icon mark — so your brand works everywhere, from your website to your Instagram profile picture.
Color palette — A thoughtfully chosen set of colors with hex codes, ready to use across all your brand touchpoints.
Typography — The right fonts paired together to match your brand's personality and keep things looking consistent.
Light brand usage guidelines — A simple reference doc so you (and anyone you work with) always know how to use your brand correctly.
Best for: New businesses and founders who are ready to stop winging it and start looking like the real deal.
Turnaround: 2–3 weeks
How it works:
You fill out a short questionnaire
I share a creative direction for your approval
Design begins — 2 revision rounds included
Final files delivered in all formats
FAQs
Just fill out a short questionnaire I'll send you, it covers your business, your audience, your competitors, and the general vibe you're going for. It usually takes about 10–15 minutes and makes a huge difference in the final result.
That's totally okay, that's exactly why we align on direction before design begins. You'll see the mood board first and we'll tweak it until it feels right before I start designing.
You'll receive 2 distinct logo concepts to choose from. We then refine your favourite through 2 rounds of revisions until it feels just right.
All of them, AI, EPS, SVG, PNG, and PDF. Whether it's for print, your website, or social media, you'll have the right file for every situation.
100% yes. Full ownership transfers to you the moment final payment is made. It's yours — forever.
No stress, additional revision rounds can be added at a small extra fee. I'll always let you know before charging anything extra.
Mostly through Contra's messaging, it keeps everything in one place and makes it easy to share files and feedback without things getting lost in email.
Absolutely! If you start with Essentials and later want the full setup, you'll only pay the difference. Think of it as a stepping stone, not a compromise.
Not much — just a general idea of your business, who your audience is, and any brands you admire visually. I'll guide you through the rest with the questionnaire.
Payment is processed through Contra, 50% upfront to kick things off, and the remaining 50% before final files are delivered.
Example work
Arpita -'s other services
$275