Every great brand starts somewhere. This package gives you everything you need to show up with confidence without the overwhelm of a full brand overhaul.

Client questionnaire — Before anything, I want to actually understand your business, your vibe, and who you're talking to. No guesswork.

Creative direction & mood board — We'll align on a visual direction before a single pixel is designed, so there are no surprises.

Full logo suite — You'll get a primary logo, a secondary version, and an icon mark — so your brand works everywhere, from your website to your Instagram profile picture.

Color palette — A thoughtfully chosen set of colors with hex codes, ready to use across all your brand touchpoints.

Typography — The right fonts paired together to match your brand's personality and keep things looking consistent.

Light brand usage guidelines — A simple reference doc so you (and anyone you work with) always know how to use your brand correctly.

Best for: New businesses and founders who are ready to stop winging it and start looking like the real deal.

Turnaround: 2–3 weeks

You fill out a short questionnaire

I share a creative direction for your approval

Design begins — 2 revision rounds included

Final files delivered in all formats