Email automation uses predefined rules to send personalized email messages based on specific actions a customer takes or doesn’t take. For example, a customer who just completed a purchase may receive an automated email suggesting other products they may like. Another common example is receiving an automated email reminding you to check out items in your virtual cart after leaving a website without making a purchase. Email automation helps convert leads into customers, delight existing customers, and encourage activities like greater product adoption, upsells, evangelism, and additional purchases

Simple, if you want more sales and want to engage your customers on automation (without your attention), then set email automation. Time savings: It eliminates time-consuming tasks such as preparing email lists, sending generic messages, or scheduling events manually. Seamless workflow: Marketers can send emails to all their customers quickly and efficiently, allowing them to focus on other important tasks. Personalization: Automation allows for personalized and contextual email campaigns, improving accuracy and impact. Conversion and engagement: Automated emails can convert leads into customers and encourage further engagement with your brand