Full Brand Identity Design

Pro

Base and Beyond

Contact for pricing

About this service

Summary

We offer strategic, insight-driven branding that goes far beyond just a logo. Every brand identity is built on a deep understanding of your vision, values, and market — resulting in a cohesive, custom-designed brand book with clear guidelines and assets.

Process

Discovery & Brand Analysis We begin with a deep dive into your business, values, and goals to ensure we create a brand identity that’s both meaningful and unique.
Concept Development & Visual Direction Based on our analysis, we define the creative direction of your brand and begin shaping the visual identity.
Design & Asset Creation We craft the full visual identity, ensuring every element works together seamlessly.
Brand Book & Final Delivery Everything comes together in a clear, easy-to-use brand book that guides future use.

What's included

  • Client Google Drive & File Organization

    We set up a shared Google Drive folder so you have everything in one place — organized, accessible, and ready to use. This includes: All design assets in relevant formats (SVG, PNG, PDF, etc.) Editable files (where applicable) Brand book and presentation materials

  • Visual Identity Design & Brand Assets

    We develop a complete and consistent visual identity tailored to your brand’s personality and goals. This includes: 2 custom logo designs (main & submark) A cohesive color palette (primary + supporting tones) 3 typographic font selections (heading, subheading, body) Brand pattern or supporting graphic elements Format: High-resolution files + editable formats Included: 2 revision rounds for logo & visual assets

  • Brand Book (10–15 Pages)

    Your brand book will explain and document your full visual identity, so you can use it consistently across all platforms. This includes: Logo usage guidelines (do’s & don’ts) Typography & color application examples Visual tone, spacing, and alignment standards Quick-start guide for applying your branding Included: 1 revision round

Recommendations

(5.0)

Dirk Strunk

Client • May 3, 2025

Recommended

New Project - New Location in Vienna: just asked Base and Beyond & after 2 brief meetings to specify our needs we saw the New Website draft - spectacular! AND It works on iPhone and Android cellphones as well!

Fabian Stölzl • MaturaPro

Client • May 2, 2025

Recommended

I am very happy with my new homepage! All of my needs were met, the design is great and everything is responsive. Working with Felix and Paul was a very nice experience.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Industries

Design

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