What's included

• Brand Book (12-24 pages)

  A concise yet comprehensive guide showing how your brand thinks and behaves, including strategy, personality, and application guidelines. The foundation that ensures your brand maintains its integrity across all touchpoints.

• Core Brand Elements

  Logo suite (primary, secondary, monochrome versions) Typography system (primary and secondary fonts, size hierarchy) Color palette (primary, secondary, tertiary colors with usage guidelines) Brand pattern library Icon style guide and base set Photography style guide

• Digital Asset Package

  Logo files (AI, EPS, SVG, PNG, JPG) Icon set (AI, SVG, PNG) Brand patterns (AI, SVG, PNG) Social media templates (Instagram, LinkedIn, Facebook) Email signature template Presentation template (PowerPoint/Figma) Document templates (Word/Figma)

• Brand Application Examples

  Business stationery suite Social media application Website UI components Marketing collateral examples Digital banner templates Email newsletter template

• Brand Management Tools

  Quick reference guide Asset library structure File naming convention guide Brand compliance checklist Content style guide

• Optional Add-ons (optional)

  Motion guidelines Sound identity guidelines Environmental branding guidelines Extended icon library

• Presentation Website

  Homepage with brand story About/Philosophy page Services/Offerings overview Work showcase/Portfolio Team/Culture page Process/Methodology Contact/Engagement page News/Insights section Brand resources page Mobile-responsive design SEO optimization Analytics integration Assistance to make GDPR compliancy (if needed)

• Copywriting Guide

  Brand voice and tone guidelines Writing principles and best practices Messaging framework Headline construction rules Content types and specifications Grammar and style preferences SEO writing guidelines Content templates and examples