What's included

• Current Social Media presence analysis (if your brand is already present on social medias)

  Comprehensive analysis of your current social media presence: what already works, what can be optimized and how.

• Competitors analysis

  Selection and analysis of three competitors. The analysis will include examples to follow, inspiration that we can take from your competitors but also lessons tha we can learn (i.e. what we should not do based on negative results of other brands in your niche).

• Brand identity

  I will develop your brand identity for you social media presence. We will understand your brand's core values, your tone of voice, your UVP, the visual identity you should use to communicate your brand. P.S. I am NOT a graphic designer: I can develop visual identity ideas/strategy and graphic mockups, but I am not a brand or logo designer.

• Target audience and buyer personas analysis

  I will analyze your brand's industry, characteristics, services/products and identify your target audience. I will deliver an exaple of buyer persona for each of your target audiences.

• Social media strategy

  Based on your business goals, I will identify your social media goals and develop a tailor-made social media strategy based on the analysis listed above. This social media strategy will include a strategic social media plan that will guide you in managing and developing your social media presence.