🚀 Social Media Instagram Content Strategy
Shay Akin
$
500
Quick hire service
About this service
Summary
The 🚀Social Media Instagram Strategy is a cost-effective service designed for small brands/businesses that may not yet feel ready to invest in social media management but are lacking direction and strategy in aspects of their social media, specifically Instagram.
This is for you if...
- You feel like you're not attracting your target audience
- You're lacking confidence in your Instagram strategy
- You feel that your results aren't reflecting the quality and value of your content
- You want direction on how to create captivating content ✨
Process
→ First up is an in-depth questionnaire that will allow me to understand your business/brand, its challenges, and potential development areas.
→ I will spend 1-2 weeks developing your tailor-made strategy, including competitor analysis, content pillars (10 content ideas per pillar) and a new Instagram account aesthetic kit.
→ Once your Strategy is complete, I'll share the PDF with you via email, which includes the video walkthrough of the entire presentation.
→ After delivering your strategy ⭐️, I will be available for 1 week of support and advice via Voxer - ensuring an easy transition.
What's included
Instagram Audit
Evaluation of your Instagram presence by assessing content, engagement, and profile optimisation. Includes 2 new versions for your Instagram Bio.
Brand Story & Brand Guide
A compelling brand story and guide that includes key elements like fonts, colour palette, brand persona, tone of voice, and a distinctive brand phrase.
Brand Goals
A list of specific and measurable brand goals to guide strategic decision-making
Target Audience Analysis
A thorough analysis of your target audience, their demographics, preferences, and behaviours to tailor content strategies accordingly
Competitor Analysis
An analysis of your brands competitors, their activities, and sharing valuable insights and opportunities.
Content Pillars
Development of 3 - 4 content pillars. Including approximately 10 Instagram posts, reels & story ideas for each content pillar. Plus an outline of optimal content posting times.
Hashtag sets + Highlight Covers
3 curated hashtag sets tailored to enhance visibility and engagement, along with bespoke highlight covers to maintain a visually cohesive Instagram profile.
Engagement Strategy
An outline on how to boost your audience engagement, including how to respond to comments and foster community engagement.
📹 Recorded walkthrough of the entire presentation for future reference
You can keep this for future reference!
Example projects
Duration
2 weeks
Skills and tools
Industries
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