What's included

• Instagram Audit

  Evaluation of your Instagram presence by assessing content, engagement, and profile optimisation. Includes 2 new versions for your Instagram Bio.

• Brand Story & Brand Guide

  A compelling brand story and guide that includes key elements like fonts, colour palette, brand persona, tone of voice, and a distinctive brand phrase.

• Brand Goals

  A list of specific and measurable brand goals to guide strategic decision-making

• Target Audience Analysis

  A thorough analysis of your target audience, their demographics, preferences, and behaviours to tailor content strategies accordingly

• Competitor Analysis

  An analysis of your brands competitors, their activities, and sharing valuable insights and opportunities.

• Content Pillars

  Development of 3 - 4 content pillars. Including approximately 10 Instagram posts, reels & story ideas for each content pillar. Plus an outline of optimal content posting times.

• Hashtag sets + Highlight Covers

  3 curated hashtag sets tailored to enhance visibility and engagement, along with bespoke highlight covers to maintain a visually cohesive Instagram profile.

• Engagement Strategy

  An outline on how to boost your audience engagement, including how to respond to comments and foster community engagement.

• 📹 Recorded walkthrough of the entire presentation for future reference

  You can keep this for future reference!