What's included

• Strategy Questionnaire

  This questionnaire will set the tone for your project and allow you to explore the deeper meaning behind your brand. This will assist in the discovery and research portion of the project and guide the design decisions to ensure it reflects your brand in a genuine way.

• Creative Direction & Moodboard

  Based on the questionnaire, I will put together a moodboard that captures the overall vibe of your brand. This will help guide the design phase.

• Logo Suite

  Primary, Secondary and Brand Mark Logo

• Colour System

  Brand colours and pairings provided in HEX, RGB & CMYK codes.

• Font System

  The fonts will either be free or paid. If a paid version is proposed, there will be a similar free front system provided as well in the case of not wanting to invest in fonts. (Paid fonts are the responsibility of the client).

• One Page Brand Guide

  A high level, one page overview of all of the above deliverables that will act as a reference for brand implementation.