Build-A-Brand

Trinity Beasley

(0)

Starting at

$

1,100

About this service

Summary

Elevate your business with the Comprehensive Branding Package, designed to establish a strong and memorable brand identity from the ground up. I will work closely with you to create a cohesive visual identity that reflects your unique personality and resonates with your target audience.
Benefits:
Distinctive Brand Identity: Stand out in the market with a cohesive visual identity that reflects your brand's unique personality and values.
Memorable Branding: Leave a lasting impression on your audience with a professionally designed logo and consistent brand elements.
Brand Consistency: Ensure uniformity across all touchpoints and communications with clear brand guidelines and usage instructions.
Increased Brand Recognition: Build trust and credibility among your audience by presenting a polished and consistent brand image.

Process

1. Brand Questionnaire:
Before the initial consultation, you'll receive a brand questionnaire to gather key information about your business, target audience, brand preferences, and objectives. This helps us tailor our approach to your specific needs and goals.
2. Initial Consultation:
Schedule a discovery session to review the completed questionnaire and delve deeper into your brand vision, values, and goals.
Discuss your preferences, aesthetic preferences, and any existing brand assets.
3. Brand Discovery and Research:
Conduct market research to identify industry trends, competitor positioning, and target audience preferences.
Analyze your brand's strengths, weaknesses, opportunities, and threats (SWOT analysis).
Refine brand positioning and messaging to ensure alignment with your business objectives.
4. Logo Design:
Brainstorm logo concepts based on the insights gathered during the discovery phase.
Create initial logo designs and present them for your review and feedback.
Iterate on the chosen concept, refining it until we achieve a final logo design that resonates with your brand identity.
5. Typography and Color Palette Selection:
Present typography and color palette options based on your brand questionnaire responses and the initial logo design.
Gather feedback and preferences for typography and color palette.
Provide a revision round to refine typography and color palette selections based on your feedback.
6. Brand Style Guide Development:
Compile a comprehensive brand style guide outlining logo usage, typography guidelines, color palette, and brand imagery.
Include instructions on how to apply the brand elements consistently across various platforms and marketing materials.
Provide examples and best practices to ensure brand consistency and cohesiveness.
7. Mockups and Visualizations:
Create mockups of the logo applied to various items such as business cards, stationery, packaging, signage, and digital assets.
Visualize how your brand will appear across different mediums and touchpoints, ensuring consistency and impact.
Present mockups for your review and approval, with opportunities for adjustments to meet your preferences.
8. Final Delivery and Implementation:
Package all finalized brand assets, including logo files, typography selections, color codes, and brand style guide.
Provide guidance on how to implement the brand elements across your marketing materials, website, social media, and other touchpoints.
Offer ongoing support and assistance to ensure a seamless transition to your new brand identity.

What's included

  • Logo Design

    Creation of a custom logo and logo variations that encapsulates your brand's essence and leaves a lasting impression. Multiple design concepts and revisions to ensure the final logo aligns with your vision.

  • Typography Selection

    Curating a distinctive typography set that complements your logo and conveys the right tone and personality. Recommendations for font pairings and usage guidelines to maintain consistency across all brand collateral.

  • Color Palette Development

    Crafting a harmonious color palette that evokes the desired emotions and aligns with your brand identity. Selection of primary and secondary colors, along with usage recommendations for different contexts.

  • Brand Style Guide

    Compilation of comprehensive brand guidelines outlining logo usage, typography, color palette, and brand imagery. Clear instructions on how to apply the brand elements across various platforms and marketing materials.

Duration

4 weeks

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD

Work with me

More services

The Social Scan

STARTING AT

$800

fixed rate