Stage 1: An initial intro discussion between me and you regarding the design overview. Post this discussion, I will be sending you a brand questionnaire to get a better understanding of the brand entity and its visual style.
Stage 2: After Client feedback on the brand questionnaire, I will take some time to do brand and visual research and start building on a visual mood board that will be presented for approval.
Stage 3: Based on the questionnaire feedback, 2 Mood boards will be designed. These mood boards will give a visual direction before the actual design process. Client will need to choose one Mood board that resonates with their brand values.
Stage 4: 2 Logo designs will be created that are aligned with the approved mood board.
Stage 5: Out of the 2 logos, one finalised logo will be extended a Design system containing the colour palette, Typography and mockups of the Logo. Final handover in the following formats - Figma, PDF, PNG, SVG
What's included
Brand Questionnaire
A questionnaire will be presented to the client, so that a clear brand vision and creative direction is visible after feedback. This will drive the whole Brand Design Process.
Visual and concept Mood boards
2 separate mood boards presented to the client that provide two distinct visual styles of the brand and its tone of voice.
Extension of brand into a Design System
One chosen mood board will be extended into 2 logo designs with Symbol + Typeface. Out of these 2 Logo options provided, one will need to get finalised. After the approval, the chosen logo design will be extended into - A Design system with Logotype in different sizes, colour palette and Typography.
Mockups
5-6 mockup images for showcasing on social media for brand launch. The details will be required from the client.
Stationery (If required as an add-on)
If mockups are not required, then the client can opt for Stationery - Calling card, Letterhead, Email Signature and Envelope. Note: This is an add-on and only included in the pricing if client does not require Mockups.
Stage 1: An initial intro discussion between me and you regarding the design overview. Post this discussion, I will be sending you a brand questionnaire to get a better understanding of the brand entity and its visual style.
Stage 2: After Client feedback on the brand questionnaire, I will take some time to do brand and visual research and start building on a visual mood board that will be presented for approval.
Stage 3: Based on the questionnaire feedback, 2 Mood boards will be designed. These mood boards will give a visual direction before the actual design process. Client will need to choose one Mood board that resonates with their brand values.
Stage 4: 2 Logo designs will be created that are aligned with the approved mood board.
Stage 5: Out of the 2 logos, one finalised logo will be extended a Design system containing the colour palette, Typography and mockups of the Logo. Final handover in the following formats - Figma, PDF, PNG, SVG
What's included
Brand Questionnaire
A questionnaire will be presented to the client, so that a clear brand vision and creative direction is visible after feedback. This will drive the whole Brand Design Process.
Visual and concept Mood boards
2 separate mood boards presented to the client that provide two distinct visual styles of the brand and its tone of voice.
Extension of brand into a Design System
One chosen mood board will be extended into 2 logo designs with Symbol + Typeface. Out of these 2 Logo options provided, one will need to get finalised. After the approval, the chosen logo design will be extended into - A Design system with Logotype in different sizes, colour palette and Typography.
Mockups
5-6 mockup images for showcasing on social media for brand launch. The details will be required from the client.
Stationery (If required as an add-on)
If mockups are not required, then the client can opt for Stationery - Calling card, Letterhead, Email Signature and Envelope. Note: This is an add-on and only included in the pricing if client does not require Mockups.