The Social Media Advertising Specialist is a key member of the marketing team responsible for developing and executing social media advertising campaigns that drive brand awareness and engagement. This role requires an understanding of social media platforms, digital marketing, and analytics to ensure campaigns are effective, creative, and up-to-date with industry trends.

Responsibilities:

Develop strategic plans for social media advertising campaigns that align with business objectives

Conduct research to stay current on industry trends and best practices

Monitor campaigns to ensure they are optimized for maximum reach and engagement

Analyze campaign performance data and make adjustments as needed

Collaborate with internal teams (e.g. designers, copywriters) to create engaging content

Perform competitor analysis to identify opportunities in the market

Prepare reports on campaign performance

Requirements:

Minimum of 4 years experience in digital marketing or social media advertising

Proven track record of successful campaign execution