Defining the project's goals, scope, and roadmap. Deliverables: * Project Brief & Scope of Work (SOW): A formal document detailing project goals, objectives, target audience, functional requirements (what the app will do), and non-functional requirements (e.g., security, performance). * Technical Specification (High-Level): An overview of the proposed technology stack (e.g., programming languages, frameworks, database, hosting environment). * Project Plan & Timeline: A detailed schedule with key milestones, phases, and estimated delivery dates. * Cost Estimate & Payment Schedule: A full breakdown of costs and the payment schedule tied to milestones.