Visual Identity

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About this service

Summary

Is your brand in need of a refresh? Take your brand to the next level with my visual identity design services! I'll be the guiding force behind your brand, ensuring your design stands out!

What's included

  • Consultation

    Let's have a quick chat about you and your goals for your brand. We will briefly discuss your brand strategy and what you want to achieve.

  • Research

    Depending on what you want for your brand identity, knowing as much as possible about what you visualize for your brand is important to the process this ensures that the creative direction is consistent with the ideas in mind for the next step in the design process. Includes: sketching, inspirations, and finding characteristics

  • Logo Design

    During this process, a logo design can have many variations such as primary logo, secondary logo, alternative logo, submark logo, and iconmark. We'll make sure to nail down the specific deliverables you need for your project via consultation and the research process! Includes: sketching, revisions, and refining ( limit of 4 revisions)

  • Color Palette

    If you have a color palette in mind already, send it over! If not, a palette can be curated for you. + Color codes will be included

  • Graphics

    This could be anything that helps reinforce brand recognition and identity across all platforms. Having graphics can be essential to making the brand uniquely stand out with a strong visual connection with its audience. The graphics can be Typography characteristics, patterns, shapes, or social media templates.

  • Stationary Design

    Having something that your brand can be remembered on is essential to your brand identity. This can be any of the following business cards, letterheads, pens, stamps, stickers, etc...

  • Visual Identity Packaged File

    Includes supporting files for logos and graphics (PNG, SVG, JPG, AI), color codes, and visual style guidelines which can be one page or a presentation.


Skills and tools

Graphic Designer
Logo Designer
Visual Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

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