Visual Identity
Tay Taylor
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About this service
Summary
What's included
Consultation
Let's have a quick chat about you and your goals for your brand. We will briefly discuss your brand strategy and what you want to achieve.
Research
Depending on what you want for your brand identity, knowing as much as possible about what you visualize for your brand is important to the process this ensures that the creative direction is consistent with the ideas in mind for the next step in the design process. Includes: sketching, inspirations, and finding characteristics
Logo Design
During this process, a logo design can have many variations such as primary logo, secondary logo, alternative logo, submark logo, and iconmark. We'll make sure to nail down the specific deliverables you need for your project via consultation and the research process! Includes: sketching, revisions, and refining ( limit of 4 revisions)
Color Palette
If you have a color palette in mind already, send it over! If not, a palette can be curated for you. + Color codes will be included
Graphics
This could be anything that helps reinforce brand recognition and identity across all platforms. Having graphics can be essential to making the brand uniquely stand out with a strong visual connection with its audience. The graphics can be Typography characteristics, patterns, shapes, or social media templates.
Stationary Design
Having something that your brand can be remembered on is essential to your brand identity. This can be any of the following business cards, letterheads, pens, stamps, stickers, etc...
Visual Identity Packaged File
Includes supporting files for logos and graphics (PNG, SVG, JPG, AI), color codes, and visual style guidelines which can be one page or a presentation.
Skills and tools
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