Branding Package by Luke MaitlandBranding Package by Luke Maitland

I will work with you to create a brand identity that uniquely represents you. With this visual identity package, you will have what it takes to get your brand off the ground, including a new logo, brand guidelines, colour palette, typography kit and additional collateral such as Logo animation.

What's included

Stage 1: Discovery Call & Proposal 👋🏻

We will start the brand process by a quick informal chat to get to know each other, learning as much as I can about your brand, your target audience and all your various needs. I'll then put together a short proposal, covering the timelines, deliverables and pricing of your project.

Stage 2: Moodboarding 💡

Kicking off the Ideation process, I will present you with 2-3 moodboard directions (Visual Inspiration and direction). You'll then feedback and together we'll curate a finalised moodboard which will help us share the same vision.

Stage 3: Logo & Brand Design 🎨

With the creative direction established, the next stage is where ideas begin to take shape. I develop a range of concepts that translate your brand’s story, values and vision into a distinctive visual identity. You will be provided with 2-3 finalised routes for discussion.

Stage 4: Revisions 🧪

Once a final route has been selected, we move into the refinement stage. This is where we collaborate to fine-tune the chosen concept, making considered adjustments and improvements to ensure every detail feels aligned with your brand vision.

Stage 5: Brand Guidelines 📄

After finalising the brand route, I develop a clear set of brand guidelines that document the visual identity, from logo usage and typography to colour, imagery and creative applications. These guidelines provide a foundation for your brand moving forward, ensuring every touchpoint feels cohesive, recognisable and true to the story behind it.

Stage 6: Brand Collateral ➕

The final part of the design process is about seeing your brand in action. I help translate the new identity across key touchpoints outlined in the discovery stage, ensuring it works effectively across digital, print and real-world applications. From social media and websites to marketing materials and beyond, every application is carefully considered to create a consistent and impactful brand experience.

Stage 7: Sign-Off & Retainers ✅

You will then receive your brand package alongside all the necessary files. At this stage, we'd move into extended scope or begin a consistent retainer to partner with you for any additional creative resources, social media designs, motion needs and much more! If there is no need for any additional work, you'll be left with a shiny new brand to show-off to the world 👋🏻 🌍

Example work