Brand Identity Design

Gbenga Lemo

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About this service

Summary

I offer a comprehensive brand identity service that helps businesses establish a strong and recognizable brand presence. My process begins with a deep dive into the client's values, mission, and target audience to create a unique brand strategy that sets them apart from their competitors.

From there, I develop custom logos, typography, color schemes, and other visual elements that capture the essence of the brand and resonate with its audience. The end result is a cohesive and distinctive brand identity system that can be applied across all marketing materials, from print to digital.

I work closely with my clients throughout the process to ensure their brand reflects their vision and achieves their goals.

What's included

Research
A key part of brand identity design is conducting thorough research to gain a deep understanding of the brand's values, audience, and market positioning. This research can include competitive analysis, customer surveys, and other methods of gathering insights.
Moodboards
Moodboards are visual collages that help to establish the overall look and feel of a brand. They typically include images, color palettes, typography examples, and other design elements that capture the brand's personality and style.
Logo Design
A logo is the visual centerpiece of a brand's identity. It should be memorable, recognizable, and reflective of the brand's values and personality. A brand identity design package typically includes a primary logo and alternate versions for different use cases.
Brand Guidelines
Brand guidelines provide detailed instructions on how to use a brand's visual elements, such as logos, colors, typography, and imagery. They ensure consistency across all touchpoints and help to maintain a strong, recognizable brand identity.
Stationery Design
Business cards, letterheads, and envelopes are all important touchpoints for a brand. Stationery design includes creating custom designs for these items that are consistent with the brand's visual identity.
Marketing Collateral
This includes brochures, flyers, social media graphics, and other materials that are used to promote the brand. These designs should be consistent with the brand's visual identity and help to reinforce its messaging.
Packaging Design
If the brand has physical products, packaging design is a critical part of the brand identity. Packaging should be designed to stand out on shelves and communicate the brand's values and personality.