What's included

• Logo Set

  • Primary logo • Secondary logo / marks • Wordmark • Favicon set

• Typography System

  • Primary typeface • Secondary typeface • Usage rules and hierarchy

• Color System

  • Primary palette • Secondary / accent palette • Accessibility notes

• Visual Language

  • Graphic system • Shapes, patterns, motifs • Illustration or icon style (if applicable)

• Photography Direction

  • Mood, lighting, framing rules • Subject guidelines • Editing/toning direction

• Brand Voice

  • Tone principles • Sample headlines / messaging cues • Do/Don’t list

• Applications

  • Business card • Letterhead • Social profile assets (PFP + header) • 3–6 example social posts • Email signature

• File System

  • All logo exports (SVG, PNG, PDF) • Brand guidelines PDF • Editable source files (as agreed)