Strategic Brand Design for Bold, Memorable Identities

Nate Holland

(0)

Starting at

100

/hr

About this service

Summary

I offer strategic brand design that goes beyond visuals to create a cohesive identity aligned with your business goals. With a focus on bold, memorable designs and attention to detail, I deliver everything from logo design to social media assets, ensuring your brand stands out. As your creative partner, I tailor each project to reflect your unique vision and values.

Process

1. Discovery

• We start with a deep dive into your brand’s goals, target audience, and industry to build a solid foundation.

2. Strategy

• I develop a clear brand strategy, defining your positioning, values, and visual direction to guide the design process.

3. Concept Development

• I present initial concepts, including logo ideas, color palettes, and typography, to align on the overall aesthetic.

4. Refinement

• Together, we refine the selected concept, incorporating feedback to ensure every detail reflects your vision.

5. Delivery

• You’ll receive all finalized files, including a brand style guide and assets, ready to implement across your business.

6. Launch Support

• I’ll assist you in rolling out your new identity, ensuring a smooth transition and providing additional support as needed.

FAQs

What is included in your brand design service?
My service includes everything needed to create a cohesive brand identity, such as a logo, typography, color palette, brand guidelines, and optional deliverables like social media assets or stationery designs.
How long does the brand design process take?
The timeline depends on the project’s scope, but most branding projects take 3–6 weeks from discovery to final delivery.
Can you design just a logo, or do you only offer full branding packages?
While I specialize in full branding packages to ensure consistency, I’m happy to discuss standalone logo design or other specific needs.
How many logo concepts will I receive?
I typically provide 2–3 initial logo concepts for review and refinement to ensure the final design aligns with your vision.
Will I own the rights to my brand design?
Yes, once the project is complete and payment is finalized, you’ll have full ownership and usage rights to your brand assets.
Yes, once the project is complete and payment is finalized, you’ll have full ownership and usage rights to your brand assets.
Yes, revisions are included as part of the process to ensure you’re completely satisfied with the final design. The number of revisions will be outlined in the project agreement.
What if I’m not sure about my brand’s direction?
No problem! I’ll guide you through a discovery process to define your brand’s values, audience, and positioning before starting the design work.
What file formats will I receive?
You’ll receive files in multiple formats, including AI, EPS, SVG, PNG, JPG, and PDF, so they’re ready for any application.
Do you provide a brand style guide?
Absolutely! I’ll deliver a comprehensive style guide with guidelines for using your logo, colors, typography, and other brand elements.
Can you help me roll out my new brand?
Yes, I offer brand launch support, including tips and strategies for introducing your new identity to your audience.
What if I need additional assets in the future?
I’m always available for additional work, whether it’s designing new materials or expanding your brand identity as your business grows.

What's included

Brand Strategy Guide
A document outlining the brand’s mission, vision, values, target audience, and positioning.
Logo Design
Primary logo, secondary logo variations, and a favicon for digital use.
Typography System
A curated set of fonts for headings, body text, and accents to maintain consistency across brand materials.
Color Palette
A carefully chosen set of primary and secondary colors, including HEX, RGB, and CMYK codes.
Visual Style Guide
Guidelines for using logos, typography, colors, imagery, and design elements to ensure a consistent brand identity.
Brand Patterns or Illustrations
Custom patterns, textures, or illustrations to enhance the brand’s visual identity.
Iconography Set
A set of custom icons aligned with the brand’s aesthetic for use in digital and print media.
Stationery Design
Business cards, letterheads, and envelope designs, provided in print-ready and editable formats.
Social Media Assets
Templates or branded visuals for social platforms, including profile pictures, banners, and post designs.
Presentation Templates
Customizable presentation or pitch deck templates in PowerPoint, Keynote, or Google Slides.
Brand Mockups
High-quality mockups showcasing the brand applied to real-world scenarios, such as packaging, signage, or merchandise.
File Package
Delivery of all design files in multiple formats (AI, EPS, PNG, SVG, JPG, and PDF) for versatility across different applications.
Brand Launch Support
Assistance with rolling out the new brand identity, including strategy tips or social media rollout ideas.