Branding & Visual Identity Design
Starting at
$
5,000
About this service
Summary
Deliverables
FAQ
FAQs
What do you need from me to get started?
Primarily, your time and insights during the initial Discovery phase (filling out the brief, participating in the strategy call). Clear, consolidated, and timely feedback during the design stages is also essential for keeping the project on track.
How long does the entire brand identity process usually take?
A full brand identity project typically takes around 4-8 weeks from our initial strategy call to final file delivery. This allows for thorough research, creative exploration, and collaborative refinement.
How many revisions are included?
My process typically includes 2-3 rounds of meaningful revisions focused on refining a chosen concept direction. The goal is collaborative refinement rather than endless iterations, ensuring we stay focused and efficient.
Who owns the copyright to the final logo and brand identity?
Upon final payment and project completion, you, the client, receive full ownership and copyright of the final, approved logo design and brand identity elements. I retain the right to showcase the work in my portfolio.
What file formats will I receive?
You'll receive a comprehensive package including vector files (AI, EPS, SVG - infinitely scalable), raster files for web and general use (PNG with transparent backgrounds, JPG), and a detailed PDF Brand Guidelines document. Files are provided in full-color, black, and white versions.
What if I need additional design work later, like a website or marketing materials?
Absolutely! While this service focuses on the core brand identity, I have extensive experience in extending branding across various touchpoints, including web design, print collateral, and social media assets. We can discuss these as separate follow-on projects.
What's included
Primary Logo Design
The main, foundational logo for your brand, meticulously crafted to represent your business values. Delivered in high-resolution and vector formats (SVG, PNG, JPG) suitable for all web and print applications.
Logo Variations
A suite of logo lockups (e.g., horizontal, stacked/vertical, icon/mark only, wordmark only) to ensure your brand looks great and fits perfectly in any context, from website headers to social media profiles.
Brand Color Palette
A curated set of primary, secondary, and neutral brand colors defined with precise codes (HEX, RGB, CMYK) for consistent and impactful use across all digital and print materials.
Typography System
Selected primary and secondary typefaces (fonts) that align with your brand's personality. Includes guidance on usage for headlines, subheadings, and body text to ensure readability and visual harmony.
Brand Guidelines Document
A comprehensive PDF guide detailing how to use your new brand identity correctly. Includes logo usage rules (clear space, minimum size, dos and don'ts), color palette application, typography standards, and overall visual style instructions.
Final Logo File Package
An organized folder containing all final logo variations in essential file formats (e.g., AI/EPS for vector, high-res PNG for web/transparent backgrounds, JPG for general use) in full-color, black, and white versions.
Stationery (Optional)
A print-ready, professionally designed business card template incorporating your new logo and brand identity elements as well as other stationery items.
Social Media Profile Kit
Your logo optimized as ready-to-use profile pictures and cover banner images for major social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
Example projects
Duration
6 weeks
