Paid Search Campaign Management (Google/Bing)

Starting at

$

500

/mo

About this service

Summary

🗒️ Initial consultation and diagnosis
🎯 Realistic approach to goals
🧪Test and learn opportunities
📧Personal and responsive
✔️Detail-oriented and solution-focused
🔍Google and Microsoft certified
📚 Highly skilled account management after 7 years of experience in a leading agency, with a broader understanding across the digital marketing ecosystem

Process

Initial alignment to discuss pain points, campaign goals and current business position
Briefing process to lay down KPIs, budgets, available creative, timelines etc.
Campaign build and QA
Tracking support (optional)
Pre-launch alignment check-in to ensure everything is set up and ready to go
Campaign launch and initial performance report
Ongoing optimisation (optional)
Ongoing/final report (subject to needs)

What's included

  • Performance Reporting

    Clear, insightful reporting with actionable insights and key learnings. Options to include weekly or monthly. Insights include demographics, audiences, day/time, keywords, ad copy, locations and more.

  • Ongoing Maintenance and Optimisation

    Routine checks and optimisations to ensure campaigns are set up and adjusted to succeed in line with your business goals.

  • Testing and Learning

    Depending on campaign and business goals, opportunities to set up statistically sound tests for impactful and actionable insights.

  • Campaign Builds

    Built from scratch, with the option for continued account management and optimisation or fully finished campaigns for you to self-manage. Campaigns set-up according to Google or Bing best practice

  • Keyword Research and Search Query Reporting

    In-depth analysis and recommendations for optimal keywords to target, as well as insights on queries your potential customers are actually using when matching to one of your ads.

  • Conversion Tracking

    Support with setting up conversions to accurately track and report on valuable actions to your business.


Skills and tools

Account Manager

Search Engine Marketer

Digital Marketing Specialist

Google Ads

Google Ads

Google Analytics

Google Analytics

Google Merchant Center

Google Merchant Center

Looker

Looker

Microsoft Advertising

Microsoft Advertising

Industries

E-Commerce
Education
Media and Entertainment