The design process takes 3 stages: Sketch, Vector, Shading. Sketch is self-explanatory. At least 4 thumbnail concepts will be sketched and refined. Once an idea is chosen, it will be developed as a vector illustration. Around 3 other variations will also be made with changes to layout, colour, and type. Once a digital rough is chosen, it will either be finalized (if simplistic) or shaded in Photoshop.