Market Research Support
Starting at
$
105
/hrAbout this service
Summary
Conduct in-depth research using surveys, interviews, and focus groups to identify your ideal customer profile (ICP) and their buying behavior, analyze the Jobs to be Done (JTBD) for your target audience, and examine competitor offerings and industry trends to identify opportunities.
What's included
Research Readout
Comprehensive research readout that will include the research findings, competitive analysis with strengths, weaknesses, and core competency with insights into your unique value proposition, as well as product roadmap recommendations, (plus if applicable to your company stage - win/loss analysis).
Ideal Customer Profile (ICP)
Complete ICP with buyer personas outlining their buying behaviors/preferences/needs to help craft your differentiation strategy
Skills and tools
Product Marketer
Google Drive
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