Discovery Call
We begin with a relaxed, in-depth discovery call to get to know you and your vision. I’ll listen closely to understand your goals, target audience, and what makes your brand unique. Together, we’ll explore ideas and clarify the direction to ensure the project aligns with your business needs.
Copywriting Playbook
Next, we’ll develop a customized copywriting playbook to capture your brand’s voice and key messaging. This document will serve as a guide for all website content, ensuring consistency and a message that resonates with your audience. I’ll encourage feedback to refine the language and tone.
Moodboard & Style Direction
Based on our initial conversations, I’ll create a moodboard to visually express the look and feel we’re aiming for. This includes color palettes, typography, and design inspiration that reflect your brand’s personality. We’ll review this together to make sure it aligns with your vision before moving forward.
Design & Development
With the visual direction approved, I’ll start designing your site, focusing on user experience, aesthetics, and functionality. This phase is collaborative; I’ll share progress updates and welcome your feedback to ensure we’re on the right path and to make any necessary adjustments.
Revisions
Once the initial design is complete, we’ll go through a round of revisions, fine-tuning the details to perfection. This step ensures that every element aligns with your brand and meets your standards.
Launch & Support
After final approval, your site is ready to go live! I’ll handle the launch, making sure everything works seamlessly. Post-launch, I’m available to support you and answer any questions, ensuring you feel confident in navigating and using your new website.
