As an expert 7-figure performance marketing media buyer, I have successfully managed performance marketing campaigns in many verticals on Facebook, Taboola and Outbrain with over $7M in ad spend while optimizing profit by keeping cost per customer acquisition low. My experience with advertising includes a full start to finish funnel approach from tracking set up, creating ad creatives, researching interests and angles, adjusting bids, budget allocation & optimization, analysis for publisher level adjustments, landing page split testing, all the way down to reducing friction points. I have a good deal of experience generating sales and leads in many verticals as well as proficiency in setting up and using 3rd party tracking specifically Voluum and Redtrack as well as the Optimizer