Copywriting

Ibinabo Imabibo

(0)

Starting at

$

200

About this service

Summary

If a client is interested in working with me on a copywriting job, there are several phases or guidelines they should be aware of before starting the project. Here are some of the main phases or guidelines that clients should know:
Discovery Phase: This phase involves gathering information about the client's business, target audience, marketing goals, and other relevant details to help me understand their needs and objectives. This may involve a consultation or questionnaire to gain a better understanding of the project scope and requirements.
Proposal Phase: After the discovery phase, I will create a proposal that outlines the project scope, timeline, deliverables, pricing, and any other important details. This proposal should be clear and detailed to ensure that the client understands what they are paying for and what to expect from the project.
Research Phase: Once the proposal is accepted, I will conduct further research into the client's industry, target audience, competitors, and other relevant topics to inform your copywriting approach.
Drafting Phase: This is where I begin writing the copy document based on the research and information gathered during the previous phases. I'd ensure to keep the client's objectives and messaging in mind and write in a style and tone that aligns with their brand.
Revisions Phase: After submitting the initial draft, the client will provide feedback, and revisions may be necessary to refine the copy and ensure that it meets their expectations. I'd communicate with the client during this phase to ensure that any revisions are aligned with their objectives.
Finalizing Phase: Once the revisions are complete and the client is satisfied with the copy, the final version will be delivered, along with any other deliverables outlined in the proposal.
Throughout the entire process, I'd maintain open communication with the client, set realistic expectations, and ensure that the client's objectives and requirements are being met.

What's included

  • Copy Document

    This is the main deliverable of the project, which will include the written copy for the client's marketing materials, such as website pages, blog posts, product descriptions, email campaigns, social media posts, ad copy, and more.

  • Creative brief

    This is a document that outlines the project objectives, target audience, key messaging, brand guidelines, and any other important information that I need to know in order to write effective copy.

  • Revisions

    Depending on the client's requirements, I may need to provide revisions to the copy document based on feedback from the client or their stakeholders

  • SEO Optimization

    If the client requires SEO-optimized copy, I may need to provide a separate document that includes keyword research and recommendations for integrating keywords into the copy.

  • Content Calendar

    Depending on the project scope, I may need to provide a content calendar that outlines the timing and frequency of the client's marketing materials

  • Style Guide

    If the client does not have a style guide, I may need to provide recommendations for the tone, voice, and style of the copy to ensure consistency across all marketing materials.

  • Conclusion

    The client will expect to receive a high-quality, effective copy that aligns with their brand and marketing objectives. I understand the importance of communicating with the client upfront to clarify their expectations and deliverables to ensure a successful outcome.

Skills and tools

Content Writer
Copywriter
Microsoft Word

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