Brand Identity

Arina Bulgakova

Starting at

1,000

About this service

Summary

I create unique and impactful brand identities tailored to your business. With experience across digital and print design — from websites and presentations to catalogs and outdoor advertising — I adapt to any niche, ensuring your brand stands out. Passionate about exploring diverse visual styles, I craft identities that balance creativity and professionalism, resonating with your audience while staying true to your brand’s vision.

Process

1. Discovery & Consultation We start with an in-depth conversation to understand your brand’s vision, target audience, values, and goals. This helps ensure that the design aligns perfectly with your business identity.

2. Research & Strategy I conduct market research and competitor analysis to position your brand uniquely within your industry. This phase helps define a visual direction that stands out and resonates with your audience.

3. Concept Development Based on the insights gathered, I create initial mood boards and design concepts, exploring different logo styles, typography, and color palettes that reflect your brand’s essence.

4. Logo & Visual Identity Design Once a direction is approved, I refine the logo and develop a cohesive brand identity system, including color schemes, typography, graphic elements, and brand guidelines.

5. Brand Collateral Design (Optional) I apply the brand identity across essential assets, such as business cards, social media templates, presentation decks, and marketing materials, ensuring consistency across all touchpoints.

6. Revisions & Refinements Your feedback is crucial! We go through a collaborative revision process to fine-tune and perfect the brand identity, making sure it aligns with your vision.

7. Final Deliverables & Brand Guidelines All final assets, including logo variations, brand elements, and a detailed brand guidelines document, are delivered in multiple formats, ready for use in print and digital applications.

8. Support & Future Enhancements To help you implement your new brand identity effectively, I provide post-project support and offer additional services for expanding your branding as your business grows.

FAQs

What does a brand identity package include?
A full brand identity package typically includes a custom logo, color palette, typography, brand patterns, iconography, and a detailed brand guideline document. Depending on your needs, additional assets like social media templates, packaging design, or website elements can be included.
How long does the brand identity design process take?
The timeline varies depending on the complexity of the project and the number of revisions. Typically, a complete brand identity takes 2-4 weeks, including research, concept development, design, and finalization.
How many logo concepts will I receive?
You will receive at least three initial logo concepts, from which you can select and refine the best option.
Do you provide brand guidelines?
Yes! A brand guideline document is included in all packages. It covers logo usage, color codes, typography, and other design elements to ensure consistency across all platforms.
Can I request additional assets beyond the standard package?
Absolutely! I can design additional materials such as business cards, social media templates, packaging, marketing materials, and more. Just let me know what you need, and we’ll discuss the scope.
What if I don’t like any of the initial logo concepts?
I always start with in-depth research and client collaboration to align with your vision. However, if the initial concepts aren’t the right fit, I offer additional revisions to refine the design until it meets your expectations.
Do you offer just a logo design without a full brand identity?
Yes! While a full brand identity provides a cohesive look, I can also design a standalone logo if that’s all you need (check my Services section)
What do I need to provide to start the project?
A brief describing your business, target audience, industry, and any design preferences. If you have reference images or inspirations, they are always welcome!
Can you refresh or redesign my existing brand identity?
Sure! If you already have a logo but want to modernize or refine your brand identity, I can work on an update while maintaining brand recognition.
Do you offer ongoing design support after the project is completed?
Yes, I can provide ongoing design support for additional brand assets or marketing materials as your business grows. We can discuss a custom package for continued collaboration.
How do I get started?
Simply reach out with details about your project, and we’ll schedule a consultation to discuss your brand identity needs! Feel free to schedule a call via my Calendly link

What's included

Logo Suite
A versatile logo package including primary, secondary, and icon variations, optimized for print and digital use in various formats (SVG, PNG, JPG, PDF).
Color Palette & Typography
A carefully curated selection of brand colors and fonts that ensure consistency across all materials and enhance brand recognition.
Iconography & Graphic Elements
Custom icons or patterns that complement the brand and add unique visual flair to marketing and digital materials.
Brand Guidelines
A comprehensive document detailing logo usage, color codes, typography, and design principles to maintain a cohesive brand identity.
Social Media & Digital Assets (Optional)
Custom-branded templates for social media profiles, posts, banners, and digital ads, ensuring a strong and cohesive online presence.
Business & Print Collateral (Optional)
Professionally designed business cards, letterheads, and other print materials to reinforce brand identity in physical formats.
Presentation & Pitch Deck Design (Optional)
Branded presentation slides or templates, ensuring consistency and professionalism for internal and external communications.
Final Files & Deliverables Package
A well-organized folder with all final assets, including editable source files, ready for use across all platforms and media.

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Other

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