Search Engine Optimisation

Starting at

$

500

/mo

About this service

Summary

Search Engine Optimization (SEO) is a digital marketing technique that aims to enhance a website's visibility in search engine results. It involves optimising various on-page and off-page factors to improve rankings, increase organic traffic, and boost the overall online presence of a website.

Process

Understand nature of business
What are your businesses targets?
Website audit
Conducting keyword research [relevant to your company]
Track existing rankings, website and link clicks
Domain and position overview
Run competitive analysis
Existing backlinks
Social Media and blogs
Access to website backend.
Permission to manipulate html for search engine indexing
Correspondence with in-house tech team [point of contact from technical team]

What's included

  • Keyword Research and Analysis

    A comprehensive report on the most relevant and high-traffic keywords for your industry, including long-tail keywords, search volume, keyword difficulty, and competition analysis. This report will help guide content creation and optimisation efforts for improved rankings.

  • On-Page SEO Audit and Recommendations

    A detailed audit of your website's on-page SEO elements such as meta tags, headings, content structure, internal linking, and image optimization. The deliverable will include actionable recommendations to improve relevance and search engine visibility.

  • Technical SEO Audit

    An in-depth technical analysis of your website, including crawlability, mobile responsiveness, site speed, and XML sitemap and robots.txt optimization. This audit ensures that search engines can effectively index and rank your site.

  • Backlink Profile Analysis and Strategy

    A review of your current backlink profile, including an assessment of link quality, anchor text diversity, and domain authority. The deliverable will include a strategy for acquiring high-quality backlinks to boost your site’s authority and search engine rankings.

  • SEO Content Strategy Plan

    A custom content strategy based on keyword research, competitor analysis, and industry trends. This deliverable will include topic suggestions, content calendars, and optimisation guidelines to ensure that your content drives organic traffic and ranks well on search engines.


Skills and tools

SEO Specialist

SEO Writer

SEO Content Manager

Ahrefs

Google Ads

SEMrush

Yoast SEO

Industries

Beauty