What's included

• Monthly Performance Reports

  These reports provide insights into the effectiveness of email marketing campaigns, including metrics such as open rates, click-through rates, conversion rates, and overall engagement. Performance reports help clients understand which strategies are working, which ones need improvement, and how their email list is growing over time.

• Segmentation and Personalization Strategies

  Effective email list management includes developing and implementing strategies for segmenting the email list into more targeted groups. This deliverable involves creating personalized email content tailored to different segments of the audience, based on their behaviors, preferences, and interaction history. This approach can significantly improve engagement rates and conversion rates.

• List Growth and Hygiene Maintenance

  This involves strategies and actions taken to grow the email list and maintain its health by regularly cleaning the list of inactive or unengaged subscribers, correcting or removing invalid email addresses, and ensuring compliance with email marketing regulations. Keeping the list clean and focused improves deliverability rates and the overall effectiveness of email marketing campaigns.