WordPress, Custom Headless WP, & Roots Stack Development

Richard Powell

Starting at

1,500

About this service

Summary

I build enterprise-grade WordPress experiences using Custom Gutenberg Blocks (ACF) and the Roots ecosystem (Sage/Bedrock). I specialize in developing bespoke themes that provide a native, intuitive editing experience without the performance costs of page builders like Elementor.

Whether you need a Headless setup or a monolithic custom build, I deliver pixel-perfect frontends, strict TypeScript/PHP standards, and a backend your content team will actually enjoy using.

FAQs

Can I edit the content myself without knowing how to code?
Absolutely. I build custom blocks using ACF (Advanced Custom Fields) and native Gutenberg. You get a fully "drag-and-drop" editing experience that is actually easier to use than Elementor, but impossible for you to "break" visually.
Why use the Roots stack (Sage) instead of a regular theme?
Standard themes often come with "bloat" that slows down your site. The Roots ecosystem brings modern software development standards to WordPress. This means your site will be significantly faster, more secure, and easier to scale as your business grows.
Do you provide design, or do I need to provide it?
I am a hybrid developer with a strong eye for UX/UI. I can either build pixel-perfectly from your existing Figma designs, or I can design and build a high-converting interface for you from scratch.
Do you offer support after the project is launched?
Yes. Every project includes a handover session and video documentation. I also offer ongoing maintenance packages to handle plugin updates, security patches, and content changes so you never have to worry about your site going down.

What's included

Custom Theme Architecture (Roots/Sage)
A secure, version-controlled theme built on the Roots stack (Sage/Bedrock). Zero bloat, ensuring your site is lightweight and scalable.
Custom Gutenberg Blocks (ACF Pro)
Bespoke, branded blocks built natively for the Gutenberg editor. You get a flexible "drag-and-drop" editing experience without the heavy code of page builders.
Technical SEO & Performance
On-page optimization including Schema markup, meta strategy, and Core Web Vitals tuning for green scores and instant load times.

Example projects