Complete Brand Identity System

Jessica Keatting

Starting at

2,500

About this service

Summary

I specialize in creating comprehensive brand identities that combine strategic design with a focus on trust and professionalism. My services include logo design, typography, color palettes, brand messaging guidelines, and a tailored UI starter kit, ensuring a cohesive brand experience across both digital and print platforms. What sets me apart is my blend of UX/UI expertise with deep branding knowledge, crafted specifically for healthcare businesses that want to stand out and build lasting connections with their audience.

Process

Process:

Discovery & Brand Assessment We’ll begin with a deep dive into your healthcare business, understanding your mission, target audience, and current brand positioning. This step includes a brief questionnaire or meeting to ensure we're aligned with your vision.

Concept Development I’ll present 2 initial logo concepts, along with proposed typography and color palette options. We’ll refine these based on your feedback to ensure they reflect your brand’s values and resonate with your audience.

Brand Messaging & Guidelines Creation After finalizing the visual identity, I’ll develop your brand messaging guidelines, covering tone, voice, and key messaging points that align with your business goals.

UI Starter Kit Design The final step includes the creation of a UI starter kit, featuring key design elements like buttons, icons, and other UI components that integrate seamlessly with your new brand identity for both web and mobile.

Delivery & Final Revisions After delivering the final files and brand guidelines, we’ll allow for a round of revisions to ensure everything is perfect. You’ll receive all design files in the necessary formats (AI, EPS, PNG, JPG, PDF, Figma/Adobe XD).

This process ensures clarity and consistent communication, keeping you involved from start to finish for a smooth, collaborative experience.

FAQs

What is included in the Complete Brand Identity System?
The system includes a custom logo design, typography and color palette, brand messaging guidelines, and a UI starter kit to ensure consistency across digital and print platforms. Each deliverable is carefully crafted to reflect your business’s values and connect with your target audience.
How long will the project take?
The timeline for the Complete Brand Identity System typically takes 4-6 weeks from start to finish. This allows time for concept development, feedback, revisions, and finalizing the designs. The timeline may vary depending on your availability for feedback and revisions.
Can I request revisions?
Yes! You’ll receive 2 rounds of revisions for the logo design and typography/color palette. Additionally, I’ll work with you to refine the brand messaging and UI kit, ensuring the final designs align with your vision.
What formats will I receive for the deliverables?
You’ll receive all final files in the appropriate formats for your needs: Logo: AI, EPS, PNG, JPG Typography/Color Palette: PDF Brand Messaging Guidelines: PDF UI Starter Kit: Figma
Can I use the designs on my website and social media?
Absolutely! All the deliverables are designed for versatile use, including website integration, social media platforms, marketing materials, and more. The UI starter kit ensures that your website and digital platforms maintain a consistent brand identity.
Do you offer ongoing support after the project is completed?
Yes! I offer ongoing brand management and UX/UI optimization as part of a retainer service, where I can help keep your brand updated and ensure your digital presence stays aligned with evolving trends and user needs.
What industries do you specialize in?
I specialize in healthcare, sustainability, social impact, and technology (especially sustainable tech). My focus is on creating meaningful brand experiences that resonate with your audience and reflect your values.
Can you work with businesses outside of healthcare?
Absolutely! While I specialize in healthcare branding, I can adapt my process to suit any industry, particularly those focused on sustainability, social impact, and technology. If your business aligns with these values, we can collaborate on creating a strong, strategic brand identity.

What's included

Logo Design
Description: A unique, professional logo tailored to your business, designed to communicate trust, professionalism, and care. Format: Vector files (AI, EPS), Raster files (PNG, JPG) Quantity: 2 initial concepts with 2 rounds of revisions to finalize Additional Info: Includes a black & white version and a color version of the logo.
Typography & Color Palette
Description: Custom typography selection and color palette that align with your brand values and create a consistent visual identity across all media. Format: PDF document with font names, color codes (Pantone, HEX, RGB), and usage guidelines Quantity: 1 typography guide, 1 color palette guide Additional Info: Includes recommendations for print and digital use.
Brand Messaging Guidelines
Description: A set of guidelines outlining your brand's voice, tone, and messaging to ensure consistency across all communications. Format: PDF document with detailed guidelines Quantity: 1 comprehensive brand messaging document Additional Info: Includes examples for use in marketing materials, website copy, and customer communications.
UI Starter Kit
Description: A UI kit that includes design elements such as buttons, icons, and other UI components to ensure your website or digital platforms align with your brand identity. Format: Figma or Adobe XD file (or Sketch, depending on your preference) Quantity: 1 UI starter kit with elements for desktop and mobile versions Additional Info: Includes button styles, icons, navigation elements, and form components.

Example projects