Not just design—Visual strategy for brands that dare

Victoria Syrtsova

Starting at

/hr

About this service

Summary

I'm a graphic designer specializing in branding, identity systems, and illustration. With over 5 years of experience across studio, in-house, and freelance environments, I help brands stand out through thoughtful design, clear visual storytelling, and bold aesthetics, combining strategic thinking with a strong sense of craft.

FAQs

How long will the project take?
Most branding projects take 2–4 weeks, depending on scope and your feedback speed. We’ll agree on a timeline before starting.
Will I get all the source files?
Yes. I deliver all necessary exports (PNG, SVG, PDF) along with editable source files (AI, PSD, or Figma). I also organize everything into a structured, easy-to-navigate folder.
How many revisions are included?
Most projects include 2–3 rounds of refinements. My process is structured to reduce endless revisions and make decisions easier.
What if I don’t have a clear vision yet?
That’s okay — I help guide the direction through questions, references, and visual exploration. We’ll co-create the right visual identity for your brand.
Do you offer ongoing design support?
Absolutely. After the initial project, many clients continue working with me on a retainer basis — for ongoing collateral, campaigns, or new brand assets.

What's included

Brand Identity & Graphic Design
* Brand Strategy Brief (PDF): mission, values, tone of voice * Logo Suite: primary logo, secondary logo, icon version — in SVG, PNG, PDF * Color Palette + Typography System (Google/Web fonts) * Brand Guidelines Document (PDF, 15–25 pages) * Visual Language Assets: patterns, iconography, textures (if applicable) * Stationery & Social Media Templates (Adobe or Figma files) * Presentation Template (Google Slides / PowerPoint / Keynote) * Final Deliverables Pack (organized folder with source files & exports)
Illustration (optional add-on or stand-alone)
* Custom Illustrations (vector-based or raster, depending on project) * Character Design or Editorial Artwork (if required) * Exported in SVG/PNG + working file (AI/PSD) * Style guide or usage rules (if part of system)
Optional Add-ons
* Social Media Branding Kit * Brand Launch Assets (animated logo, Instagram templates, banners) * Packaging Concept or Mockups * Merch / Print-ready deliverables (T-shirt, tote, posters, etc)

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Design