Not just design—Visual strategy for brands that dare by Victoria SyrtsovaNot just design—Visual strategy for brands that dare by Victoria Syrtsova
Not just design—Visual strategy for brands that dareVictoria Syrtsova
Cover image for Not just design—Visual strategy for brands that dare
I'm a graphic designer specializing in branding, identity systems, and illustration. With over 5 years of experience across studio, in-house, and freelance environments, I help brands stand out through thoughtful design, clear visual storytelling, and bold aesthetics, combining strategic thinking with a strong sense of craft.

What's included

Brand Identity & Graphic Design
* Brand Strategy Brief (PDF): mission, values, tone of voice * Logo Suite: primary logo, secondary logo, icon version — in SVG, PNG, PDF * Color Palette + Typography System (Google/Web fonts) * Brand Guidelines Document (PDF, 15–25 pages) * Visual Language Assets: patterns, iconography, textures (if applicable) * Stationery & Social Media Templates (Adobe or Figma files) * Presentation Template (Google Slides / PowerPoint / Keynote) * Final Deliverables Pack (organized folder with source files & exports)
Illustration (optional add-on or stand-alone)
* Custom Illustrations (vector-based or raster, depending on project) * Character Design or Editorial Artwork (if required) * Exported in SVG/PNG + working file (AI/PSD) * Style guide or usage rules (if part of system)
Optional Add-ons
* Social Media Branding Kit * Brand Launch Assets (animated logo, Instagram templates, banners) * Packaging Concept or Mockups * Merch / Print-ready deliverables (T-shirt, tote, posters, etc)
FAQs
Most branding projects take 2–4 weeks, depending on scope and your feedback speed. We’ll agree on a timeline before starting.
Yes. I deliver all necessary exports (PNG, SVG, PDF) along with editable source files (AI, PSD, or Figma). I also organize everything into a structured, easy-to-navigate folder.
Most projects include 2–3 rounds of refinements. My process is structured to reduce endless revisions and make decisions easier.
That’s okay — I help guide the direction through questions, references, and visual exploration. We’ll co-create the right visual identity for your brand.
Absolutely. After the initial project, many clients continue working with me on a retainer basis — for ongoing collateral, campaigns, or new brand assets.
Starting at$30 /hr
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Graphic Designer
Logo Designer
Packaging Designer
Service provided by
Victoria Syrtsova Stockholm, Sweden
Not just design—Visual strategy for brands that dareVictoria Syrtsova
Starting at$30 /hr
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Graphic Designer
Logo Designer
Packaging Designer
Cover image for Not just design—Visual strategy for brands that dare
I'm a graphic designer specializing in branding, identity systems, and illustration. With over 5 years of experience across studio, in-house, and freelance environments, I help brands stand out through thoughtful design, clear visual storytelling, and bold aesthetics, combining strategic thinking with a strong sense of craft.

What's included

Brand Identity & Graphic Design
* Brand Strategy Brief (PDF): mission, values, tone of voice * Logo Suite: primary logo, secondary logo, icon version — in SVG, PNG, PDF * Color Palette + Typography System (Google/Web fonts) * Brand Guidelines Document (PDF, 15–25 pages) * Visual Language Assets: patterns, iconography, textures (if applicable) * Stationery & Social Media Templates (Adobe or Figma files) * Presentation Template (Google Slides / PowerPoint / Keynote) * Final Deliverables Pack (organized folder with source files & exports)
Illustration (optional add-on or stand-alone)
* Custom Illustrations (vector-based or raster, depending on project) * Character Design or Editorial Artwork (if required) * Exported in SVG/PNG + working file (AI/PSD) * Style guide or usage rules (if part of system)
Optional Add-ons
* Social Media Branding Kit * Brand Launch Assets (animated logo, Instagram templates, banners) * Packaging Concept or Mockups * Merch / Print-ready deliverables (T-shirt, tote, posters, etc)
FAQs
Most branding projects take 2–4 weeks, depending on scope and your feedback speed. We’ll agree on a timeline before starting.
Yes. I deliver all necessary exports (PNG, SVG, PDF) along with editable source files (AI, PSD, or Figma). I also organize everything into a structured, easy-to-navigate folder.
Most projects include 2–3 rounds of refinements. My process is structured to reduce endless revisions and make decisions easier.
That’s okay — I help guide the direction through questions, references, and visual exploration. We’ll co-create the right visual identity for your brand.
Absolutely. After the initial project, many clients continue working with me on a retainer basis — for ongoing collateral, campaigns, or new brand assets.
$30 /hr