Not just design—Visual strategy for brands that dare by Victoria SyrtsovaNot just design—Visual strategy for brands that dare by Victoria Syrtsova

Not just design—Visual strategy for brands that dare

Victoria Syrtsova

Starting at

/hr

About this service

Summary

I'm a graphic designer specializing in branding, identity systems, and illustration. With over 5 years of experience across studio, in-house, and freelance environments, I help brands stand out through thoughtful design, clear visual storytelling, and bold aesthetics, combining strategic thinking with a strong sense of craft.

FAQs

How long will the project take?
Most branding projects take 2–4 weeks, depending on scope and your feedback speed. We’ll agree on a timeline before starting.
Will I get all the source files?
Yes. I deliver all necessary exports (PNG, SVG, PDF) along with editable source files (AI, PSD, or Figma). I also organize everything into a structured, easy-to-navigate folder.
How many revisions are included?
Most projects include 2–3 rounds of refinements. My process is structured to reduce endless revisions and make decisions easier.
What if I don’t have a clear vision yet?
That’s okay — I help guide the direction through questions, references, and visual exploration. We’ll co-create the right visual identity for your brand.
Do you offer ongoing design support?
Absolutely. After the initial project, many clients continue working with me on a retainer basis — for ongoing collateral, campaigns, or new brand assets.

What's included

Brand Identity & Graphic Design
* Brand Strategy Brief (PDF): mission, values, tone of voice * Logo Suite: primary logo, secondary logo, icon version — in SVG, PNG, PDF * Color Palette + Typography System (Google/Web fonts) * Brand Guidelines Document (PDF, 15–25 pages) * Visual Language Assets: patterns, iconography, textures (if applicable) * Stationery & Social Media Templates (Adobe or Figma files) * Presentation Template (Google Slides / PowerPoint / Keynote) * Final Deliverables Pack (organized folder with source files & exports)
Illustration (optional add-on or stand-alone)
* Custom Illustrations (vector-based or raster, depending on project) * Character Design or Editorial Artwork (if required) * Exported in SVG/PNG + working file (AI/PSD) * Style guide or usage rules (if part of system)
Optional Add-ons
* Social Media Branding Kit * Brand Launch Assets (animated logo, Instagram templates, banners) * Packaging Concept or Mockups * Merch / Print-ready deliverables (T-shirt, tote, posters, etc)

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Design