Web App Design for Startups by Aliaksandr ArekhvaWeb App Design for Startups by Aliaksandr Arekhva

Web App Design for StartupsAliaksandr Arekhva

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You are building a web platform and need someone to design it properly. Dashboards, user flows, responsive layouts. Not a landing page, but the actual product your users will work with every day.

I follow the Double Diamond process. First, I research and define the real problem. What are your goals? Who are the users? What should the product do and what should it not do? Once this is clear, I move to solutions: exploring directions, testing what works, and designing every screen, state, and interaction your developer needs to ship.

What's included:

Research and problem definition

User flows and app structure

All screens designed in Figma (desktop + responsive if needed)

Token-based design system (colors, typography, spacing, components). One change updates every screen.

Design notes and specs for your developer

Async updates on progress (Slack, Loom, or email)

Revisions until you are happy with the result

This service works best for:

Founders building a SaaS or web platform from scratch

Startups redesigning an existing web product

Teams without a full-time designer who need end-to-end product design

FAQs

It depends on where you are. Some clients come with a detailed brief, wireframes, and references. Others have just an idea and a few notes. Both work. We will figure out what is missing during the discovery phase, and I will ask questions to fill the gaps.

I adapt to whatever tools you already use. Slack, Telegram, email, Loom, Figma comments. For quick decisions, async works best. For bigger discussions or feedback rounds, we can jump on a call. I send regular updates on what is done and what is next.

I focus on design, but I work closely with developers to make sure nothing gets lost during implementation. The Figma file I deliver includes design notes, specs, and a token-based design system that makes the developer's job easier. I can also join calls with your dev team if questions come up during the build.

That happens with most startups and it is completely normal. Small changes, we adjust and keep going. If the direction shifts significantly, we pause, reassess what needs to change, and agree on next steps before continuing. Since you pay hourly, there is no need to renegotiate a fixed price. You pay for the actual work.

Yes. If you already have brand guidelines, a component library, or designs from a previous designer, I can work with what you have and build on top of it. If there is no system yet, I will create one from scratch as part of the project.

Yes. Just let me know before we start and I will sign it.

I track my hours daily and share a report with you at the end of each week or billing period. You always know how much time was spent and on what. If you use a specific time tracking tool, I can adapt to that as well.

Yes, and I recommend it. In my experience, the handoff stage is where most design projects lose quality. I stay involved during development, answer questions, review the implementation, and help fix inconsistencies. This saves time and avoids situations where the final product looks different from the design.

That is a good starting point. I will review what you have, identify what works and what needs to change, and build from there. I do not start from zero if it is not necessary. But if the existing designs have structural problems, I will be honest about it and explain why some parts might need to be redone.

Yes. We can start with a paid discovery phase or a specific part of the product to see how we work together. Most of my long-term projects started this way. Once you see the results, we can continue with the full scope.

Example work