Custom Brand Identity Kit

Allie Betts

Starting at

400

About this service

Summary

I create custom branding kits that help you look professional, feel confident, and stand out online—without the overwhelm. This isn’t just a logo; it’s a full visual identity tailored to your style, your story, and your dream clients. With a background in marketing and design, I blend strategy with style to build brands that actually connect.

What's included

Primary Logo Design
A custom-designed logo that captures your brand’s personality
Alternate Logo Variations
Horizontal, stacked, icon-only, or submark versions for flexibility
Colour Palette
A curated set of brand colors with HEX and RGB codes
Typography Suite
Font pairings with usage guidelines (headings, body, accents)
Moodboard or Brand Inspiration Board
Visual direction to align your brand aesthetic
Brand Style Guide
A one-page guide summarizing your logos, fonts, and colors for consistent use
Social Media Profile Assets
Matching profile photo + story highlight icons or banners
File Types Provided
High-resolution files (PNG, JPEG, PDF, and SVG/AI) for all brand assets