You need senior marketing leadership for Pakistan or South Asia, but not a full-time hire. That's exactly the gap I fill. I step in as your Fractional CMO — embedded in your team, owning strategy and execution, without the overhead of a full-time executive. What this covers: Marketing strategy and P&L-level commercial ownership Brand positioning and go-to-market execution Team leadership and agency/vendor management Monthly reporting and board-level updates Direct, hands-on involvement — not advisory-only Backed by 25+ years running marketing and commercial functions at scale: Samsung ($250M+ portfolio), Carrefour, Rocket Internet (Daraz.pk), and government urban development marketing. Ideal for: companies entering or scaling in Pakistan who need senior leadership now, not in 3 months.