What's included

• User Research Plan:

  Objective: Clearly define the goals and objectives of the UX research phase. Methodology: Outline the research methods, such as interviews, surveys, and competitor analysis. Participant Criteria: Define the target audience and criteria for selecting participants. Timeline: Specify the timeframe for conducting the research.

• User Personas:

  Objective: Develop detailed user personas based on the insights gathered during the research phase. Information Included: Demographics, behavior patterns, pain points, and goals of the target users. Visual Representation: Create visually engaging persona profiles.

• Journey Maps:

  Objective: Visualize the user's journey through the application, identifying key touchpoints and pain points. Stages Included: Awareness, acquisition, onboarding, engagement, and retention. Narrative: Provide a narrative that highlights user emotions and interactions at each stage.