Brand Strategy + Visual Identity (Standard Package)Mariana Caro | Rue Haus®
Your essential, all-in-one branding package — designed to build your identity from the ground up.
For founders and visionaries who need more than just a logo — a cohesive and strategic brand that communicates their essence from day one. Whether you're launching a new concept or repositioning an existing business, The Standard Package provides everything you need to create a recognizable, lasting brand presence. A solid starting point for those ready to step into the world with clarity and intention.
What's included
Discovery Questionnaire
A comprehensive questionnaire to understand your business and your initial ideas for the brand's feel and visual identity.
Basic Brand Strategy
Clarity-driven strategy that defines your brand’s essence — to ensure every creative decision has intention and purpose.
Logo Suite
Primary and Secondary logo.
Color Palette
Color Palette.
Typography
Typography System (All the typographies we use in the project, please take in consideration that most of the fonts need to purchase a license.
Brand Applications and Mockups
Examples of brand applications and mockups.
Brand Guidelines
20+ page PDF document compiling all elements within your branding to ensure consistency and correct usage.
Final Files
Provided in AI, EPS, SVG and PNG.
FAQs
We kick things off with a Discovery questionnaire, where I'll learn everything I need to know about your brand to apply strategy to the design decisions. You'll also be asked to provide visual inspiration so I understand your likes/dislikes - this is optional, not needed, but it can be useful.
Absolutely! Drop me a message and we can discuss your situation.
Even though I use Adobe Illustrator as the main software for design, I recreate the templates in Canva and share them with you so you can easily edit them in the future.
That’s exactly why you come to Rue Haus. Through our Playground Method™, we guide you from uncertainty to clarity, ensuring every decision is rooted in strategy and impact.
Yes. Whether it’s refining your message, elevating visuals, or redefining strategy, we craft rebrands that feel bold, seamless, and designed for growth.
Because branding isn’t decoration—it’s your presence, your positioning, and the legacy you leave behind. We craft brands designed to generate ROI, build recognition, and elevate your place in the market.
No problem — we understand that sometimes timelines are tight but quality and strategy can’t be compromised. For projects that require a faster turnaround, we offer Day Rates, a focused and immersive option where we can craft your brand essentials in as little as 3 days. This allows us to deliver intentional, high-quality work without skipping the thoughtful process your brand deserves.
Mariana Caro's other services
Starting at$1,200
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Midjourney
Brand Design
Brand Strategist
Graphic Designer
Service provided by
Mariana Caro | Rue Haus® Mexico City, Mexico
- 3
- Followers
Brand Strategy + Visual Identity (Standard Package)Mariana Caro | Rue Haus®
Starting at$1,200
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Midjourney
Brand Design
Brand Strategist
Graphic Designer
Your essential, all-in-one branding package — designed to build your identity from the ground up.
For founders and visionaries who need more than just a logo — a cohesive and strategic brand that communicates their essence from day one. Whether you're launching a new concept or repositioning an existing business, The Standard Package provides everything you need to create a recognizable, lasting brand presence. A solid starting point for those ready to step into the world with clarity and intention.
What's included
Discovery Questionnaire
A comprehensive questionnaire to understand your business and your initial ideas for the brand's feel and visual identity.
Basic Brand Strategy
Clarity-driven strategy that defines your brand’s essence — to ensure every creative decision has intention and purpose.
Logo Suite
Primary and Secondary logo.
Color Palette
Color Palette.
Typography
Typography System (All the typographies we use in the project, please take in consideration that most of the fonts need to purchase a license.
Brand Applications and Mockups
Examples of brand applications and mockups.
Brand Guidelines
20+ page PDF document compiling all elements within your branding to ensure consistency and correct usage.
Final Files
Provided in AI, EPS, SVG and PNG.
FAQs
We kick things off with a Discovery questionnaire, where I'll learn everything I need to know about your brand to apply strategy to the design decisions. You'll also be asked to provide visual inspiration so I understand your likes/dislikes - this is optional, not needed, but it can be useful.
Absolutely! Drop me a message and we can discuss your situation.
Even though I use Adobe Illustrator as the main software for design, I recreate the templates in Canva and share them with you so you can easily edit them in the future.
That’s exactly why you come to Rue Haus. Through our Playground Method™, we guide you from uncertainty to clarity, ensuring every decision is rooted in strategy and impact.
Yes. Whether it’s refining your message, elevating visuals, or redefining strategy, we craft rebrands that feel bold, seamless, and designed for growth.
Because branding isn’t decoration—it’s your presence, your positioning, and the legacy you leave behind. We craft brands designed to generate ROI, build recognition, and elevate your place in the market.
No problem — we understand that sometimes timelines are tight but quality and strategy can’t be compromised. For projects that require a faster turnaround, we offer Day Rates, a focused and immersive option where we can craft your brand essentials in as little as 3 days. This allows us to deliver intentional, high-quality work without skipping the thoughtful process your brand deserves.
Mariana Caro's other services
$1,200