What's included

• Cross-Channel Media Planning and Strategy

  -Craft a sophisticated, data-driven media plan precisely tailored to client objectives, such as maximizing ROI, expanding reach, and boosting sales volume. -Develop strategic campaign budgets with advanced allocation techniques across Google platforms, including Search, Shopping, Discovery, Display, and YouTube, ensuring optimal performance and efficiency.

• Campaign Setup & Optimization

  -Design and launch best-in-class campaigns, leveraging industry-leading techniques and insights. -Continuously monitor and optimize Google and YouTube shopping campaigns for peak performance, ensuring efficiency and rapid troubleshooting -Provide custom monthly performance reports, delivering deep insights and actionable recommendations tailored to your business goals

• Comprehensive Ecommerce Website Feedback Report

  -Deliver a comprehensive assessment and feedback report on website layout, ensuring optimal user experience tailored to achieve client-specific goals. This includes technical setup to capture accurate data, correct tagging of actions, and verification of a compliant and functional purchase flow.

• General Performance Marketing

  -Consultation on Google Performance Marketing: Provide on-demand advice for optimizing Google performance marketing, covering core search and AI-driven solutions. -Customized Education Sessions: Tailor learning and development workshops for teams on Google marketing best practices to enhance sales and scalability. Topics include Google Shopping fundamentals, Performance Max strategies, leveraging AI for ROAS, Google Search tactics, and optimizing Google Feeds.