High-Fidelity Mockup

A visually-rich representation of the final landing page design, including layout, imagery, text, and branding elements

Style Guide

A document outlining the design specifications, such as colour palette, typography, and button styles, ensuring brand consistency across the landing page.

Assets

This includes all the visual resources used in the landing page design, such as images, icons, and illustrations. Assets can also be in various formats (e.g., JPG, PNG) for development purposes.

A/B Testing Recommendations

Recommendations for A/B testing different elements of the landing page (e.g., headline, call to action button) to optimize conversion rates. This would be a strategic plan outlining potential variations to test.

Responsive Design

Ensures the landing page adapts seamlessly across different devices (desktop, tablet, mobile). This could include separate mockups for each device or breakpoint specifications for developers.

Copywriting

Crafting compelling and persuasive copy for the landing page, including headlines, body text, and CTAs.

Landing Page Prototype:

Creating a clickable prototype using tools like Figma to demonstrate user interactions and functionality.