SEO Optimization
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About this service
Summary
FAQs
What industries do you specialize in?
I have helped a wide variety of clients across many business types, but I have particular expertise in healthcare, insurance, finance, and the cannabis industry.
Can you help with website migration?
I will happily ensure that your website experiences a healthy migration that sets you up for SEO success. I will do everything from pre and post-launch audits to analytics tagging to redirect strategies and more.
Can you help with website recovery?
If your website has been penalized by Google, or you have been the victim of a cyberattack, I can absolutely design a plan of action to get you back on track. Reach out to me so we can discuss your current situation in more detail.
What's included
Technical SEO
I offer a range of technical SEO overhauls that include everything from implementing best practices to speed enhancements to website migration and information architecture redesign. After completing an audit, we'll meet to discuss the specific technical needs of your website!
Keyword Strategy + On-Page SEO
A keyword strategy that will grow your website's presence within search engines, plus on-page updates to align your website with that strategy. These include updates to titles, meta descriptions, body text, alt and anchor text, as well as enhancing the quality of copy to improve the value of your pages to search engines.
Content Marketing Strategy + Implementation (Optional)
If an audit determines that you need content marketing to grow your website's domain authority, topical authority, or traffic, then I will work with you to understand your audience and design a content marketing strategy to grow your presence within search. This strategy will not only include content to draw in the right audience, but also to promote more natural backlinking to your website.
Schema Implementation or Upgrades (Optional)
If your website needs schema or improvements to the schema you already have, I will either make those enhancements myself or work with your developers to ensure that the structured data on your website is as complete as possible to drive more traffic from search.
Recommendations
(5.0)
Client • Dec 18, 2025
Recommended
Katherine is a true strategist for SEO. She helped us with SEO auditing on 10 new web pages. Her turnaround was lighting fast and her feedback was thorough including a video overview of her audit. Excited to work with her in the future!
Client • Jul 16, 2025
Recommended
Katherine was fantastic for us, she's got a wealth of SEO knowledge, is a great communicator, and delivered exactly what we needed. Would work with again!
Client • Mar 13, 2025
Recommended
Katherine is an ace! After lackluster performance from a 'full service' agency, Katherine took on a comprehensive SEO audit and outlined the path to improving performance based on her analysis and then laid out a weekly plan to implement it. It is rare that you find a person who is not only a good writer (she has a PhD in English) which is critical for success in today's SEO environment but also navigate all of the technical aspects of SEO. The results were dramatic. Couldn't be happier!!!
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