SEO for Growth and Market Positioning

Pro

Abdirazak Munye

Contact for pricing

About this service

Summary

Search engines have evolved into sophisticated decision-making systems that rank businesses based on relevance, authority, and user experience, making visibility dependent on more than just basic optimisation.

This project delivers a comprehensive SEO strategy that begins with a detailed audit of over 230 ranking factors, identifying technical barriers, content gaps, and structural inefficiencies, followed by competitor analysis to uncover industry benchmarks and competitive advantages.

Through strategic keyword research, on-page refinements, and content-driven optimisation, the final stage presents a structured SEO action plan that prioritises impactful tasks, ensuring long-term search performance and sustainable business growth.

Process

Step 1: Understanding Your Business & Goals

Gather information about your business, target audience, industry, and current SEO challenges.

Review any existing SEO efforts and understand your key objectives.

Align expectations and confirm any specific areas of focus.

📌 Outcome: Clear objectives and scope for the SEO strategy. Step 2: Website Audit

Analyse 230+ critical ranking factors affecting search visibility.

Assess technical SEO elements such as site speed, mobile-friendliness, and indexing.

Evaluate on-page SEO, including metadata, headings, content structure, and internal linking.

Identify duplicate content, broken links, and performance issues.

📌 Outcome: A detailed audit report with findings and clear recommendations for optimisation.

Step 3: Competitor Analysis

Identify top competitors ranking for relevant keywords.

Analyse their SEO strategies, keyword usage, backlink profile, and content performance.

Discover gaps and opportunities to outperform competitors.

📌 Outcome: A competitor analysis report that pinpoints strategic advantages.

Step 4: Keyword Research & Search Intent Mapping

Conduct research to identify 50 high-value keywords aligned with search volume, competition, and intent.

Map keywords to the buyer journey stages (awareness, consideration, decision).

Identify long-tail and transactional keywords that drive conversions.

📌 Outcome: A keyword research report that aligns search behaviour with business goals.

Step 5: On-Page SEO Enhancements

Optimise title tags, meta descriptions, header structures, and URLs.

Implement internal linking strategies to improve user navigation and search indexing.

Ensure content structuring aligns with keyword research and search intent.

📌 Outcome: Improved on-page SEO that enhances search relevance and user experience.

Step 6: Content Strategy Development

Create a content strategy framework based on search intent and buyer journey mapping.

Develop blog topic recommendations and landing page improvements.

Suggest content enhancements for existing pages to increase engagement.

📌 Outcome: A structured content plan to attract, inform, and convert visitors.

Step 7: SEO Action Plan

Develop a step-by-step implementation guide based on all findings.

Prioritise actions based on impact and ease of execution.

Provide ongoing monitoring suggestions for long-term success.

📌 Outcome: A clear SEO roadmap for sustainable growth and search dominance.

Step 8: Final Report & Next Steps

Deliver the full SEO audit, competitor analysis, keyword research, content strategy, and action plan.

Provide key takeaways and suggested next steps.

Offer additional support or consulting if needed.

📌 Outcome: A comprehensive SEO strategy ready for execution.

FAQs

How is your SEO optimisation different from others?
My approach is based on search intent and the buyer journey rather than just rankings. I focus on structuring SEO strategies that align with consumer decision-making to drive both visibility and conversions.
What does the SEO audit include?
The SEO audit checks over 230+ critical ranking factors, covering technical SEO, on-page optimisation, site structure, internal linking, content quality, and keyword relevance. It provides all findings in one highly detailed, yet easy-to-action report that ensures clear and effective implementation.
How do you select keywords for my business?
I conduct research based on search volume, competition, and intent. Keywords are mapped to different stages of the buyer journey to ensure that your content attracts, informs, and converts visitors.
How does competitor analysis help my SEO?
By studying your competitors’ SEO strategies, backlink profiles, and content performance, I identify opportunities where your website can outperform them and target gaps they have not yet addressed.
Will you implement the SEO changes, or just provide recommendations?
This service focuses on strategy and optimisation recommendations. If implementation is required, we can discuss additional support to ensure proper execution of the SEO plan.
How long will it take to see results?
SEO is a long-term strategy, and results depend on competition, industry, and implementation. Most businesses see improvements in three to six months with consistent execution of recommendations.
What will be included in the SEO action plan?
The action plan provides a structured roadmap with step-by-step recommendations on content optimisation, keyword implementation, internal linking, and off-page strategies to improve search rankings.
Can you optimise my site for local SEO?
Yes, if your business targets a specific location, I will include Google My Business optimisation, local citations, and location-based keyword strategies to improve visibility in relevant searches.
How will I receive the deliverables?
All reports, keyword research, competitor analysis, and the SEO action plan will be provided in a structured format for easy implementation. Any necessary clarifications can be discussed as needed.

What's included

Website Audit
A website is more than a collection of pages; it is a dynamic ecosystem that must operate efficiently for both users and search engines. This SEO audit evaluates over 230 ranking factors, identifying structural and technical barriers that may affect visibility, usability, and conversion potential. Through a data-driven approach, the analysis provides insights into site speed, indexing, mobile usability, content structure, keyword optimisation, and internal linking, culminating in a detailed report with clear recommendations to enhance both search performance and user engagement.
Keyword Research & Search Intent Mapping
Identification of high-value keywords that align with how customers search at different stages of the buyer journey. This research includes search volume analysis, competition assessment, and intent mapping, ensuring that keywords are not only relevant but also strategically positioned for conversion.
On-Page SEO Enhancements
Optimisation of title tags, meta descriptions, header structures, URL slugs, image alt text, and internal linking to improve search engine readability and user experience. This ensures that pages are structured effectively to communicate relevance and authority to search engines while maintaining a seamless experience for users.
Competitor Analysis & SEO Benchmarking
A comparative analysis of top competitors in your industry to identify their SEO strengths, weaknesses, keyword strategies, content gaps, and backlink sources. This allows us to benchmark your current position and uncover areas where your website can outperform competitors in search rankings and authority.
Content Strategy Development
A structured content plan designed to align with user intent, improve engagement and drive conversions. This includes topic recommendations, content structure guidance and best practices for optimising existing pages to ensure your website attracts and retains the right audience.
SEO Action Plan
A step-by-step guide outlining exactly what needs to be implemented to improve search rankings, site authority, and organic traffic. This action plan will include priority recommendations based on impact and effort, ensuring a structured and efficient approach to SEO optimisation.

Skills and tools

SEO Specialist

SEO Writer

SEO Content Manager