Comprehensive Branding Kit
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About this service
Summary
This is a brand kit created by someone passionate about brand design and identity, which will be crafted entirely based on your input and needs.
Process
Information - I meet with you to gather information about the brand you're trying to build. This can be as little or as much information as you like. I will make decisions based on these details.
Mood Board & Typeface Selection - I will work with you to build a mood board to reflect the tone of the brand you want, and give you a list of possible fonts for your brand.
Logo Design & Color Palette - I design your logo based on the input collected from the previous 2 steps and set up a corresponding color palette.
Photos and Graphics - These assets are set up to correspond to your approved logo and palette. A custom Photoshop action to align future photos to your color palette can also be provided for future use.
Assembly of Style Guide - The initial draft of your style guide is created.
Proofing & Editing - I go through your a proof of your style guide with you and make respective changes based on what we discuss. This step repeats until you're completely satisfied with the guide, logos, graphics, and so forth.
Finalization - After the final approval your guide and corresponding assets will be packaged and delivered to you.
What's included
A cohesive brand image
Based on your specifications this will include fonts, color standards, imagery, and tone.
Base graphics
This includes your logo – wordmark, brandmark, and lockup – in addition to some very basic graphical assets to get you started with your new brand, as well as a few photos aligned to your brand.
A comprehensive style guide
A completed style guide compiling everything into a single, easily-referenceable place.
Example projects
Skills and tools
Brand Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma
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