What's included

• Social Media Ad Campaign Strategy

  A detailed strategy document outlining the target audience, ad objectives, budget allocation, platform selection, and key performance indicators (KPIs). Includes a timeline for ad launches and optimizations. Format: PDF file (print-ready). Editable Google Docs or Word file. Quantity: 1 strategy document per campaign. Revisions: Up to 2 rounds of revisions based on client feedback. Other Details: Includes competitor analysis and audience insights. Delivered 1 week before the campaign launch.

• Designed Ad Creatives

  Description: Custom-designed ad creatives, including static images, videos, carousels, and stories, tailored to the campaign objectives and platform specifications. Aligns with the client’s branding guidelines. Format: High-resolution JPEG, PNG, or MP4 files. Source files (e.g., Adobe Photoshop, Illustrator, or Canva links). Quantity: 5–10 ad variations per campaign (quantity may vary based on the plan). Revisions: Up to 3 revisions per ad creative. Other Details: Includes A/B testing variations if requested. Optimized for platform-specific requirements (e.g., Facebook feed, Instagram Stories, etc.).

• Ad Copy and Captions

  Description: Compelling ad copy and captions tailored to the target audience and campaign goals. Includes primary text, headlines, CTAs (Call-to-Actions), and hashtags. Format: Google Docs or Word file (editable). PDF version for easy reference. Quantity: 1 set of ad copy per campaign (with variations for A/B testing). Revisions: Up to 2 rounds of revisions based on client feedback. Other Details: Includes platform-specific optimizations (e.g., character limits for LinkedIn, emoji usage for Instagram, etc.). Delivered alongside ad creatives. 4. Campaign Performance Report Description: A comprehensive report analyzing the performance of the social media ad campaign, including metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), return on ad spend (ROAS), and impressions. Includes insights and recommendations for future campaigns. Format: PDF file (print-ready). Editable PowerPoint or Google Slides file for presentations. Quantity: 1 report per campaign. Revisions: Up to 1 round of revisions to adjust data presentation or focus areas. Other Details: Includes comparisons to industry benchmarks. Delivered within 5 business days after the campaign ends. 5. Ongoing Ad Management and Optimization Description: Active management of the ad campaign, including daily monitoring, budget adjustments, audience targeting refinements, and performance optimizations. Regular updates provided to the client. Format: Weekly performance updates via email or shared document. Final summary report at the end of the campaign. Quantity: Ongoing service (included in the campaign management package). Revisions: Adjustments to targeting, creatives, or budget based on client feedback. Other Details: Includes A/B testing and real-time optimizations to maximize ROI.