Logo Design: Designing a memorable and distinctive logo that represents the brand's essence and values.
Color Palette: Selecting a cohesive color scheme that evokes the desired emotions and associations.
Typography: Choosing fonts that align with the brand's personality and style.
2. Brand Guidelines:
Style Guide: Creating a comprehensive brand style guide that outlines logo usage, color codes, typography, and other visual elements. This ensures consistency across all brand materials.
Brand Voice: Defining the brand's tone, messaging style, and key messaging points for all communication.
3. Collateral Design:
Business Cards: Designing professional and eye-catching business cards with the brand's logo and information.
Letterhead and Stationery: Creating branded letterheads, envelopes, and other stationery items.
Brochures and Flyers: Designing promotional materials that align with the brand's identity.
Packaging Design: Developing packaging designs that enhance the brand's product presentation.