Branding and visual identity

Starting at

$

1,200

About this service

Summary

Questionnaire: Once our project formally begins, I'll send you a short questionnaire to learn more about your company and all the important things I should know about it.
Research and Inspiration: Next, I'll conduct research to determine the visual approach and gather inspiration for the visual direction board that I'll send to you. This will help us narrow down the vision that best suits your target customer.
Design Concepts: With the research and inspiration in mind, I'll begin the design process. I'll create three awesome design concepts and mock them up in real-world environments so you can see how they'll look in person. This step allows us to make any necessary adjustments before moving into production.
Design Changes: During this phase, you can request up to two minor changes to the designs. It's important to note that we'll be choosing one concept to move forward with, so these changes should be relatively small to stay within the project scope.
Final Deliverables: In the final step, you'll receive high-quality printed materials that reflect your company's unique style. My goal is to provide you with materials that meet your expectations and effectively represent your brand.
Throughout the entire process, I'll maintain clear communication with you, keeping you updated on the progress, deadlines, and any potential issues that may arise. Effective communication is crucial for a successful design project.

What's included

  • Visual Strategy

    Beforehand I will research and strategize the most effective visual approach for your product, based on the needs of the customer.

  • Logo design

    I will present you with three brand ideas. After presenting them to you, I will refine and polish the concept of your choice. The quotation includes up to three rounds.

  • Color Palette

    A full selection of colors that best match your brand and its values, including CMKY codes (if applicable). You'll also get an.ASE file (for Adobe products), so you can easily apply them to any project. (useful for Adobe products)

  • Typography System

    I will present the suggested solutions on the secondary font types and on the typographic hierarchies (headline and subheading styles), as well as the typographic hierarchy (paragraphs and captions) and the typographic hierarchy (body copy and navigation). These exercises will help us to improve our workflows and speed up the process.

  • Brand guidelines

    The document will describe how the logo can be used in various media, demonstrate various layouts and possible logo display settings, clarify the smallest possible size of the logo, define brand colors, point out the potential pitfalls one should avoid making, and provide guidelines for choosing an appropriate font family, along with other useful information.

  • 2 set of minor revisions

    After you have chosen what type of revision you would like to make, you will then have an opportunity to request minor revisions. Minor revisions include small changes such as changing colors, positioning of elements, and font sizes. These types of changes do not change the core meaning of the original artwork.

  • Delivery of High Resolution Files

    Once the final design has been approved and ready to go you will receive all the necessary files to ensure a high-quality finished product. This may involve a PDF, Adobe Illustrator file, or a Photoshop document. Whatever the file type may be, I will be able to deliver it!


Duration

2-3 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

Work with me


More services

STARTING AT

$450

fixed rate, 1-2 weeks