Summary

Process

FAQs

• What’s the difference between your Essential and Extended packages?

  The Essential Package is for founders and leaders who want to launch a strategic, beautifully designed website for their brand. It gives you everything you need to launch confidently and manage the site afterwards if you already have the resources in place. The Extended Package is for brands that want to go deeper, with refined brand assets, copywriting support, SEO-ready structure, a full design system, and training. It’s a full creative partnership designed to set you up not just for launch, but for long-term growth.

• What do you do, and why should I care?

  I help purpose-driven brands turn messy ideas into strategic, beautiful websites that build trust and capture attention. I work as your end-to-end creative partner guiding you through strategy, design, and development. That means fewer handovers, reduced overheads, and a clear, consistent vision from start to finish. This matters because your website needs to nail the first impression of your brand for your audience. When your digital presence is considered and confident, it builds trust and becomes a real strategic asset. That trust earns attention, drives outcomes, and ultimately helps your business grow. A better website isn’t just a nice-to-have - it’s a signal of who you are and what you stand for.

• What makes you different to other designers?

  A good designer makes it look pretty. A great designer makes it yours. I don’t rush into visuals. I start by asking the right questions about your goals, your audience, and the bigger picture for your brand. With that clarity, I design a site that doesn’t just look amazing, but feels unmistakably you and actually serves to benefit your business through articulated goals. With my rare hybrid skillset, I bridge strategy, design, and development, while other designers hand off their work and hope for the best. I stay with you through the full journey, translating ideas into fully built sites with care and consistency. No gaps, no guesswork - just great work, the way it should be.

• I need to pause the work. Can we do this?

  Of course, life happens - I get it. The beauty of working through a clear, structured process is that we can hit pause without losing momentum. Everything is documented and intentional, so when you’re ready to resume, we’ll pick up exactly where we left off. That said, if I think the pause impacts our timeline or scope, I’ll let you know. We’ll chat about what needs to shift, and adapt accordingly. We'll keep things clear and collaborative with no surprises.

• What kind of results can I expect?

  You’ll walk away with more than just a good-looking site: you’ll have a digital presence that actually works for your brand to drive real outcomes. Through clear messaging, thoughtful design, and a user journey that targets your audience, you'll come out with stronger engagement, better leads, and way more confidence in how you show up online. On top of that, a beautiful, functional site also leads to higher conversion rates, more organic traffic, and a more credible presence for investors, partners, and media. It also better scales with your evolving business, with a streamlined build ensuring there's less time spent making updates. In short, it’s not just a website but a strategic asset that supports your business goals, builds trust, and makes a great first (and lasting) impression.

• What if we’re not a good fit?

  That’s totally okay. Not every project is meant to be, and I’d much rather we figure that out early. That’s why we start with a totally free, no-pressure discovery call. It’s a chance to chat, get to know each other, and see if our personalities align. If it’s not feeling quite right, there’s absolutely no expectation to continue. Even once we kick off, the process is broken into clear, structured stages. That means you’ll always know what’s been done and what’s coming next. If we ever need to adapt the approach, you’ll have clarity and control the whole way through. This should feel like a partnership, not a gamble. I’m here to make it easy, transparent, and collaborative from day one.

• Will you always build the site?

  In most cases, yes. My core offering includes both design and development built in Framer, Webflow, or WIX, leveraging a solid understanding of HTML, CSS, and a bit of JS to bring everything to life. That said, some projects call for more complex integrations or need to slot into an existing development team. If that’s the case, I’ll be upfront about it and we’ll adapt the scope together. And if I’m not the one building it? Your developers will get the cleanest, most thoughtful handover they’ve ever seen - fully documented, beautifully organised, and easy to run with. Either way, the end result is built to a high standard, with no quality lost in translation.