A single web page that's specifically designed to receive and convert traffic from various sources like advertisements, marketing campaigns, or search engines. Its primary goal is to prompt visitors to take a particular action, such as signing up for a service, subscribing to a newsletter, downloading an e-book, purchasing a product, or filling out a form.

Typically, landing pages are streamlined and focused, emphasizing a clear call-to-action (CTA) that encourages visitors to take the desired action. They often exclude distractions commonly found on regular websites, like navigation menus or multiple links, to maintain the visitor's attention on the main offer or message.

Landing pages are an integral part of digital marketing strategies because they allow marketers to track and measure the effectiveness of their campaigns by analyzing conversion rates and other metrics.