What's included

• Product Strategy

  I review your business plan and distill this into a lean canvas. During this review I can provide helpful advice and strategy to ensure your product success. You receive a clear overview that can be shared with stakeholders, investors and partners.

• Customer Personas

  I define your personas. Research, understand and define your customer segments to map and target activities clearly. These personas provide a clear outline of needs, motivations, likes and dislikes. Using personas provides a north star for user-centered design approaches.

• Customer Journey Mapping

  I lead workshops to map every stage from acquisition to advocacy. Clearly understand the touchpoints and activities needed to activate the customer a-ha moments. Using this hardens your product strategy to maximise customer conversions, crafting specific desired outcomes to avoid churn and drop-off from those hard-won users visiting your platform.